University of Stirling - Undergraduate Programme Webinar - Industry Insights: The Importance of Marketing in the Digital Age
Industry Insights: The Importance of Marketing in the Digital Age
Dr George Maglaras
Senior Lecturer in Marketing & Retail
University of Stirling
Online shopping has been massively increased world-wide the last 20 years. The current pandemic has accelerated this growth further and the impact on the e-commerce market is expected to be long-term in Singapore as well. This presentation will examine the changing consumer behavior and the shift towards more effective e-commerce channels highlighting the importance of Marketing in the Digital Age.