University of Stirling - Undergraduate Programme Webinar - Industry Insights: The Emerging eSports Market

23 Jun 2020

Industry Insights: The Emerging eSports Market

Dr Hee Jung Hong
Lecturer in Sport Management, University of Stirling
eSports Research Lead Investigator, funded by the International Olympic Committee

It is still debatable among many if eSports is a sport or not. However, the eSports industry has rapidly grown and will continue growing regardless of its definition. Through explored and investigated research, the various disciplines in sport such as sport psychology, sport management, sport marketing, sport sociology, and sport coaching can be applied to the area of eSports. This webinar shall look at how programmes like the Bachelor of Arts (Honours) Sports Studies and Marketing can help students carve their future careers in the eSports industry.