Brandon Lim

Communication Design really helped me understand that everything translates something for the audience. This includes your brand, the colour, the tone you use, the channel you use.
Discover SIM GE RMIT graduate Brandon Lim (pictured above) is on a mission to expand the creative boundaries for designers, artists and craftsmen in Singapore through online design platform FUSSY which he started back in 2015. “I’ve always bought creative products online which are not found in Singapore and thought I could do that and sell them. So calling myself ‘The Fussy Curator’, I did just that. But recently, after going through a grant process, the direction for FUSSY has changed into something more significant for the local creative community,” he says. Apart from selling creative products sourced from design websites, FUSSY now shares industry related news and job openings within the creative industry. The site also matches designers and artists to clients for freelance projects. “FUSSY, aims to give recognition and emphasis to Singapore’s designers, makers and independent labels who yet to have much deserved attention. Through curating stories of passion, the development of ideas and design thinking process, it hopes to give the world a different view where creativity flows and ideas are executed and money becomes secondary,” he explains. Brandon believes that the Communication Design course which he undertook at SIM GE has given him a better grasp of the know-hows of running the website. “Communication Design really helped me understand that everything translates something for the audience. This includes your brand, the colour, the tone you use, the channel you use,” he notes. Brandon has many positive memories about his time in SIM GE. One of them includes a visit to the RMIT campus in Melbourne, Australia, “The experience, the vibe of a creative city, the whole laid-back and expressive culture, made it memorable over there,” he adds. Looking forward, he hopes to continue connecting designers and clients for projects through FUSSY and complementing this with workshops. For those who have business plans that are centred on pushing creative boundaries and doing things differently, Brandon advises, “Do it when you’re young. When you’re older, you’re less likely to want to start something new or crazy, since you’ll be swamped with responsibilities. But of course, make sure you have experience in what you’re doing and make sure that you really like it. Passion speaks for itself and you’ll definitely go the extra mile for something you enjoy doing." Posted online, 28 March 2018