Bachelor of Arts (Communication) 


Programme Overview

Academic Level
Academic Level

Bachelor's Degree, single major

Awarded by
Awarded by

University at Buffalo, The State University of New York, US

Programme type
Programme type

Full-time, 3 years

Campus location
Campus location

SIM Headquarters

Application Dates
Application Dates

Now till 16 Mar 2023 (Summer (May) 2023 intake) | Opens on 17 Mar 2023 for Fall (Aug) 2023 intake

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

S$36,594.00 - S$67,089.00 (Singaporean & PR) S$38,520.00 - S$70,620.00 (International student)

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: University at Buffalo, The State University of New York, US

Learn insights and skills in the art and process of inter-personal communication with an international focus.

Founded in 1964 and ranked among the top 25 communication programs in the US, UB’s BA (Communication) provides you with a comprehensive knowledge of human communication, its media, and its effects.

  • The SIM-UB scholarship allows deserving students at SIM to spend one semester at the UB’s New York campus.


Learning Outcomes

Upon successful completion of this programme, you will: 

  1. Learn the finer points of interpersonal communication 
  2. Apply critical thinking to the use of mass media 
  3. Discover the complexity of delivering information in organizational and mediated communication situations 
  4. Broaden your horizon through the study of international and inter-cultural communication 

Further Studies & Career Prospects

Graduates have gone on to graduate schools for further studies in the areas such as Psychology, Law, Public Policy, School Administration, Information Science, Political Science and Sociology.

Strong communication skills are prerequisite for positions in all organizations today, such as:

  • Public relations consultants and advertising agencies
  • Mass media
  • Corporate communication & marketing communication
  • Civil and social agencies
  • Other professions

Why study at SIM x University at Buffalo


SIM is the leading private education institution in Singapore. 


Excellent value with lower tuition costs in SIM, with opportunities for overseas exchange and transfer. 


Enjoy a high-quality and interactive American education. 


Students admitted are regular UB students (no distinction between Singapore and Buffalo)  

Learn more about the University at Buffalo

Intake Dates

2023 Summer (May) Intake


29 May 2023 to 28 May 2026


Now till 16 Mar 2023

Full-time course is over 12 semesters (3 per year) and can be completed in 3 years. Each semester is 12-15 weeks.

Download academic calendar (PDF 204 KB)

2023 Fall (August) Intake


28 August 2023 to 27 August 2026


Opens on 17 Mar 2023

Full-time course is over 12 semesters (3 per year) and can be completed in 3 years. Each semester is 12-15 weeks. 

Download academic calendar (PDF 204 KB)

Maximum allowed period to complete:

Single degree program – 6 years

If a student fails to complete the course within the candidature period, they will not be entitled to any recourse or refund.



  • Blended Learning. Activities, consultations, discussions, exercises, lectures, online learning and presentations.
  • Each lesson consists of 1.5 hours of lecture and 1.5 hours of consultation.
  • To ensure parity in standards, rigors of the program, integrity of the UB degree, more than 50% of modules are taught by US /overseas visiting faculty, covering the full semester throughout the entire program. The rest of the modules are taught by qualified local faculty with the experience and academic expertise approved by UB.
  • Average teacher-student ratio = 1:43.
  • Minimum class size to commence: 25 students. Students will be informed at least one month prior to course commencement if class cannot commence due to low take up rate.

View a list of lecturers’ teaching modules (PDF 452 KB)

Assessment & Attendence

  • The normal module load for students is 12 to 15 credit hours a semester.
  • Students may register for modules and make changes to their class schedule. Students who choose to drop or resign from any modules, are on official leave of absence or have to repeat any failed modules, may take more than three years to complete their studies.
  • Continuous assessment comprises tests, quizzes, assignments, projects, presentations, participations and activities scheduled throughout the semester.
  • The final exam is held in the 2 weeks after the semester ends.
  • Students progress through each semester till they satisfactorily complete the conferral requirements.
  • Attendance requirement:
    • Local students – Minimum attendance requirement as stipulated by UB or 75%, whichever is higher.
    • International students – Minimum attendance requirement is 90% as mandated by the Immigration and Checkpoints Authority of Singapore (ICA).

Requirements to Graduate

  • Completion of min. of 120 credits with a min. overall and UB GPA of 2.0 to be awarded the degree.
  • With the credit exemptions, students may be able to complete the course of study in less than 3 years.
  • Students who successfully complete all the requirements of the program will be awarded Bachelor of Arts (Communication and Economics) degree by the University at Buffalo, The State University of New York, US.
  • Students earning baccalaureate degrees are eligible to receive Latin Honors based on their UB cumulative GPA on the following scale: 
    Average (based on 4.0 = A)  
    • 3.20 cum laude (Distinction)  
    • 3.50 magna cum laude (High Distinction)  
    • 3.75 summa cum laude (Highest Distinction)  

To qualify for Latin Honors, students must present a minimum of 60 credits of UB undergraduate coursework, at least 54 of which must be graded credits (i.e., not satisfactory or unsatisfactory – grades of ‘S’ or ‘U’) 


Total credits required for degree: 120

Credits Required for Major 65
Credits Required for UB Curriculum 30
Credits Required for Free Electives (Any Level) 8
Credits Required for Free Electives (Upper Division, at least 300-Level) 17

  • COM 101 Principles of Communication (3 credits)
  • COM 217 Communication in Organizations (3 credits)
  • COM 225 Interpersonal Communication (3 credits)
  • COM 240 Introduction to Mass Communication (3 credits)
  • COM 337 Communication Theory (3 credits)
  • CSE 111 Introduction to Quantitative Analysis and Reasoning with Computing (4 credits)
  • SOC 294 Basic Statistics for Social Sciences (4 credits)

  • LIN 207 Language, Society and The Individual (3 credits)
  • COM 205 Research Methods (3 credits) or
  • SOC 293 Social Research Methods (3 credits)
  • COM 300 Written Communication (3 credits)
  • PSY 101 Introductory Psychology (3 credits)
  • PSY 331 Social Psychology (3 credits) or
  • PSY 333 Industrial/Organizational Psychology (3 credits) or
  • PSY 341 Cognitive Psychology (3 credits) or
  • PSY 342 Introduction to Cognitive Science: Concepts of the Mind (3 credits) or
  • SOC 371 Individual And Society (3 credits)
  • SOC 101 Introduction to Sociology (3 credits)
  • 8 Communication Electives (24 credits)
  • – at least seven courses (21 credits) must be 300/400 level.

  • UB Seminar (3 credits) 
  • Foundations (21 credits) 
    • Communication Literacy I (4 credits) 
    • Communication Literacy II (3 credits) 
    • Mathematical and Quantitative Reasoning (4 credits) 
    • Scientific Literacy and Inquiry (7 credits)1 
    • Diversity Learning (3 credits) 
  • Pathways (18 – 19 credits) 
    • Thematic Pathways (9 credits) 
    • Global Pathways (9 – 10 credits)
  • UBC 399 UB Curriculum Capstone (1 credit) 

View module descriptions for UB Curriculum (PDF 615 KB)

  • 8 credits (Upper Division, at least 300-level)
  • 17 credits (Any level)

View module descriptions (PDF 992 KB)


The modules offered are subject to change.

1 These are online modules. Local resource persons may conduct weekly sessions for selected module. 


Admission Criteria

Applicants will be assessed based on all the qualifications they have submitted. Meeting the minimum requirement does not mean automatic admission.


Accepted Entry Qualifications

The following qualifications are accepted:  

  • Singapore-Cambridge General Certificate of Education Advanced Level (A-Level) 
  • Polytechnic Diploma 
  • SIM Diploma 
  • International Baccalaureate (IB) Diploma: Most recent 3 years of high school grade of ‘B’ equivalent to IB score 4.5. IB Diploma holders can expect up to 30 credit exemptions with a minimum of 30 total scores. 
  • SIM Management Foundation Studies (MFS) or its equivalent  
  • Qualifications equivalent to a U.S. high school diploma.  Average grade of ‘B’ or better. 

Students with Singapore-Cambridge General Certificate of Education Advanced Level (A-Level), Polytechnic Diploma and SIM Diploma may be considered for admission with advanced standing credits.

Note: Advanced standing and transfer credits granted are subjected to final approval by UB. UB reserves the right to change credit articulations at any time.

English Language Requirements

Singapore Citizens and Permanent Residents with at least 10 years primary and secondary education in Singapore in an English-medium government school, and completed their GCE ‘O’ level with a grade ‘C’ (6 or better) in the English Language, are exempted from the English Language proficiency requirement.

All other applicants must demonstrate proficiency in English in one of the following ways. Only scores from tests taken within 2 years prior to the time of enrolment are acceptable. 

English Language qualification  

Minimum score  

Paper-based TOEFL

550 (with no section below 50)  

Internet-based TOEFL (IBT)

79 (with no section below 15)   


6.5 (no band less than 6)

PTE Academic

55 (with no subsection score below 50)



ACT (English and reading sections)


International Baccalaureate (IB) – Diploma Higher Level English A1 or A2



Students with Singapore-Cambridge General Certificate of Education Advanced Level (A-Level) and Polytechnic Diploma may be considered for admission with advanced standing credits.


Single Degree
(Minimum 120 credits)

Double Major
(Minimum 120 credits)

Double Major
(Minimum 120 credits)

Polytechnic Diploma holders with transfer credits

60 – 110 credits

102 – 137 credits

127 – 159 credits

SIM Diploma holders with transfer credits

76 – 100 credits

102 – 137 credits

127 – 159 credits

International Baccalaureate (IB) Diploma holders

90 – 120 credits

102 – 137 credits

127 – 159 credits

A-Level students with advance standing credits

80 – 110 credits

100 – 137 credits

130 – 159 credits

Students with no credit exemption

120 credits

120 – 137 credits

150 – 159 credits


Fees & Financial Aid 

Programme fees are charged based on the number of credits taken during the semester.

First semester programme fees are payable prior to commencement of semester. Subsequent semester programme fees are billed after the commencement of semester. Each semester typically has 4-5 modules (12 to 15 credits).

Payment to SIM can be made through SIMConnect using Credit Card (Visa or Master), PayNow, eNETS, OCBC Interest-free Instalment Plan (min. S$500) and cheques.

Programme Fees (2023 Summer intake onwards)

Local students: $609.90 / International students: $642.00 per credit (inclusive of prevailing GST)
All fees inclusive of current 7% GST (exclude textbooks / course materials).

Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024.
Refer to GST Notes under Fees Tab for more information.

GST Notes

  • Fees published are inclusive of current GST of 7%. The parts of fees not invoiced, not paid and where services are not rendered in year 2022 are subject to the new GST rates effective on 1 Jan 2023 and 1 Jan 2024 respectively. Refer to IRAS website here for more details.
  • For invoice generated in 2022 for services to be rendered in 2023, if payment is collected by 2022, 7% GST will apply.
  • For invoice generated in 2022, if the payment is received in 2023 and service is rendered in 2023, 8% GST will apply. Credit note against original invoice and a new invoice bearing 8% GST will be issued.
  • For invoice generated in 2022 and service is rendered in 2022, if payment is collected in 2023 (i.e. late payment), 7% still applies.

Credits Required

Estimated Fees

A-Level students with advance standing credits:
80 – 110 credits* 

S$51,360.00 - S$70,620.00
For Singaporeans & PRs: S$48,792.00 - S$67,089.00

Polytechnic Diploma holders with transfer credits:
60 – 110 credits* 

S$38,520.00 - S$70,620.00
For Singaporeans & PRs: S$36,594.00 - S$67,089.00

SIM Diploma holders with transfer credits:
76 – 100 credits* 

S$48,792.00 - S$64,200.00
For Singaporeans & PRs: S$46,352.40 - S$60,990.00

International Baccalaureate (IB) Diploma holders:
90* – 120 credits 

S$57,780.00 - S$77,040.00
For Singaporeans & PRs: S$54,891.00 - S$73,188.00 

Students with no credit exemption:
120 credits

For Singaporeans & PRs: S$73,188.00


Advanced standing and transfer credits granted are subjected to final approval by UB. UB reserves the right to change credit articulations at any time.
*With credit exemptions

Mandatory One-time Fees

All fees inclusive of prevailing GST.

Student Development Fee

A one-time payment applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability.

Payable with the programme fees’ first instalment.


International Student Induction Fee

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fees’ first instalment.


Application Fee

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed.

Local applicants: S$96.30

International applicants: S$481.50 (not inclusive of Student’s Pass application)