Bachelor of Science (Honours) Business Management with Communications and Year in Industry (Top-up)

University of Birmingham

Programme Overview

Academic Level
Academic Level

Bachelor's Degree, Double Major, Top-up

Awarded by
Awarded by

University of Birmingham, UK

Programme type
Programme type

Full-time, 2 years 4 months

Campus location
Campus location

SIM Campus

Application Dates
Application Dates

Preparatory Course – Applications are closed | Direct Entry - Now till 2 June 2024 (for local and international applicants).

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

S$47,524.00 to S$51,775.00

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Bachelor of Science (Honours) Business Management with Communications and Year in Industry (Top-up), University of Birmingham


Programme Outline

Awarded and developed by: University of Birmingham, UK

Business trends in social and digital media are influencing how organisations engage, operate and market themselves. This “revolution” in the way businesses communicate requires a skill set which this programme works to achieve.

This programme is developed from the flagship BSc (Hons) Business Management with Communications programme and the highly successful Year in Industry pathway.

It responds to the need for technology driven business relationship management, marketing communications and the high value employers place on both industry experience and professionalism.

Students will build knowledge to understand Business, Marketing and Communications, and be equipped with a portfolio of demonstrable skills through an extended placement of 36 weeks.

  • Gain valuable work skills and experience by undertaking an industry placement as part of this programme.
  • Accredited by the Chartered Management Institute (CMI), the chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence, with a membership community of over 120,000.
  • Through the University’s partnership with CMI, all final year SIM-Birmingham business students will be eligible for CMI membership and have access to its resources to support their studies.

Why a Bachelor’s from University of Birmingham?

  • Degrees are of the same standings and standards as those awarded in the UK
  • Long tradition and established track record of teaching business and management
  • Established international reputation of the University and the Business School
  • Research led – cutting-edge research feeds directly into teaching
  • International syllabus with a focus on the issues of globalisation
  • Dedicated staff who provide continuous support for your studies
  • Join the alumni community of more than 300,000 graduates. From television and sport to research and government, the University has outstanding alumni across all sectors.



Learning Outcomes

You will:

  1. Appreciate all aspects of business whilst being able to communicate well across all platforms to different audiences in an evolving business environment
  2. Develop a breadth of knowledge in a wide range of business, marketing and communications topics
  3. Explore the issues and practices around communications and marketing that businesses today are facing
  4. Build a portfolio of demonstrable skills through an extended placement to prepare for or develop your career
  5. Develop research skills and critical thinking through debates and discussions

Further Studies & Career Prospects

Birmingham’s business degrees have long been recognised by major employees across all sectors of the economy.

The programme is continuously updated to reflect the latest thinking in business education, providing rigorous academic training with practical relevance, and enables you to build a portfolio of demonstrable skills through an extended industry placement.

Graduates are exposed to job opportunities such as in global public relations, marketing, corporate communications, event management, video production, social media and consultancy based companies.

SIM-Birmingham business students upon graduation will receive an additional Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership. This qualification is a recognition of graduates’ key skills and competencies as future effective managers. With one-year free CMI membership post-graduation, graduates will be another step closer towards achieving the Chartered Manager status.

Graduates may further their studies to attain a postgraduate qualification from universities around the world.

To pursue a Master’s qualification with University of Birmingham, you will require at least an upper second class award. The University of Birmingham currently offers a suite of postgraduate taught programmes in SIM:

Master of Science

  • Financial Management
  • International Business
  • Management

For the full list of postgraduate programmes offered on the University’s UK home campus, please visit their website.

Hear from our students
Prashant Kumar
Prashant Kumar

After witnessing how his parents’ jobs were made redundant multiple times during their corporate career, Prashant Kumar knew he wanted to be an entrepreneur who could take the reins of his own destiny. More importantly, he is passionate about making an impact in his community with job creation. A graduate of the University of Birmingham, Prashant co-founded FREO Labs, a B2B brand, design and digital consultancy and shared his experience on this challenging but rewarding journey.

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Why study at SIM x University of Birmingham

SIM is the leading private education institution in Singapore.
University of Birmingham ranked 84th in the world (QS World University Rankings 2024).
Top 3 frequently targeted university among UK’s top employers for graduate employment (The Graduate Market in 2023, High Fliers Research).
Gold rating for outstanding teaching and learning in the UK (Teaching Excellence Framework 2017-2020).
Learn more about University of Birmingham

Intake Dates

Jul 2024 intake


15 Apr 2024 – 30 Jun 2024 (Preparatory Course in Business, if required)
8 July 2024 – 31 Oct 2026 (Main Programme)


Preparatory Course - Applications are closed. 
Direct Entry - Now till 2 June 2024 (Local & International applicants).

  • If you are currently serving National Service (NS) and you are unable to complete your NS by programme induction and commencement, please contact SIM GE for further advice before application submission. 
  • Date & period is subject to change by the University. 
View sample academic schedule

Maximum candidature: 4 years 4 months

There will not be any refund or recourse should students fail to complete the programme within the candidature period.



  • A structured curriculum of classroom learning, combining lectures with smaller group teaching, experiential workshops and practical assessments as appropriate.
  • Fully taught by Birmingham academics from the UK home campus to ensure equivalent academic inputs to the Singapore programme.
  • Weekly schedule: Monday to Friday over three time slots: 8:30am/ 12pm/ 3:30pm. Saturday classes may occasionally be scheduled if required.
  • Depending on the module, lessons are conducted typically 3 to 6 hours per day over a two-week period.
  • A 20-credit module is typically equivalent to 200 hours of study with 60 hours of class contact and 140 hours of self-study. Self-study includes revision, coursework and exam preparation.
  • Students are expected to have access to a simple video-capable camera for recording material which can then be edited (using their own laptop software). Students will also work in small group workshops to learn how to produce podcasts and video for the Web.
  • Exemptions: Nil
  • Average teacher-student ratio – 1:150
  • Minimum class size to commence: 30 students
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
  • All classes are conducted on SIM campus, unless otherwise stated.

Lecturers’ Teaching Modules 

Assessment & Attendance

  • Local and international students: 100% attendance rate
  • Year 2 progression to Year 3: Obtain 100 credits from Year 2  
  • Modes of assessment: Varies module to module which can include written exams, coursework or a combination of both.  
  • Coursework includes written assignments, in-class tests, presentations, projects, etc. Some coursework may be group-based.
  • End-of-study block main exams are normally held in October and February.
  • Assessment schedule is subject to change by the University.

Requirements to Graduate

  • Overall result weightage calculation: 12.5% (Year 2) + 75% (Year 3) + 12.5 % (Industry Placement A & B)  
  • To achieve Honours, students must obtain 320 out of 360 credits.  
  • A degree congregation presided by University of Birmingham is annually held in November on SIM campus. Alternatively, graduates may choose to attend the ceremony in July or December in the UK.  
  • The awarded degree and degree certificate, is the same as that awarded in the UK, i.e., Bachelor of Science (Honours) Business Management with Communications and Year in Industry.  


The modules offered are pre-determined by the University.

All modules are 20 credits except for the following modules:

  • Dissertation, 40 credits
  • Industry Placement A and B, 60 credits each.

One-third of the programme is devoted to communications modules, whilst two-thirds are general business modules.


Core Modules

  • Multi-media Campaign Planning and Production
  • Organisational Behaviour
  • Public Relations and Reputation Management
  • Research Methods and Business Analytics
  • Responsible Business: Theory and Practice
  • Industry Placement A (12 weeks)

 Electives (select one module)

  • Consumer Behaviour
  • Event and Festival Management
  • International Economics and Financial Decision Making
  • Managing Operations and Projects

Core Modules

  • Dissertation  
  • Fundamentals of Leadership  
  • Strategic Global Communication  
  • Strategic Management  
  • Industry Placement B (24 weeks)

 Electives (select one module)

  • Crisis Management
  • Contemporary Issues in Marketing
  • International Human Resource Management
  • Globalisation, Innovation and Competitiveness
  • Managerial Finance

The third study block of each year will be spent on an industry placement.

There will be a compulsory preparatory programme on personal and professional development. You will be coached by Birmingham career professionals on how to source internship placements to give you an edge over your future job search. Students learning on the placement will be assessed by the University.

By undertaking an industry placement, students gain valuable work skills and experience, providing them an advantage in today’s competitive graduate marketplace.

Student learning on the placement will be assessed by the University of Birmingham.

International students will need to complete their placement in their home country or any other countries (except Singapore due to regulatory restrictions).

For industry placement overseas, there will be additional costs over and above the programme fees to cover travel, accommodation and living expenses.

Download module details for intakes from 2021:

Note: The modules listed here and on the University’s website may occasionally be subject to change to ensure consistency with the UK programme. In such a scenario, you will be informed of any changes. 

Students are required to own a laptop equipped with at least Microsoft Windows 10 or Apple MacOS Catalina (10.15) and 8GB RAM (recommended).

Admission Criteria

Accepted Entry Qualifications

Applicants must obtain an average Grade B and may be required for interview before admission.

All admissions (direct & non-direct entries) are based on merit and are subject to the final approval of the University.

English Language Requirements

Students must have an acceptable level of competency in the English Language and at least one of the following or equivalent:
  • Minimum C6 pass in English as First Language at GCE 'O' Level; or
  • IELTS score of 6.5 overall with minimum of 6.5 in Writing and Speaking; and minimum of 6.0 in Listening and Reading (include IELTs Online); or
  • TOEFL score of 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Writing and Speaking (include TOEFL Home Edition); or
  • Pearson Test of English (Academic): score of 67 overall, with no less than 67 in Writing and Speaking; and no less than 64 in Listening and Reading (include PTE Academic Online); or
  • Successful completion of a recognised approved Diploma, where the language of instruction was English

Preparatory Course in Business (If Required)

Developed and awarded by SIM, Singapore.

2024 Intake
Programme Duration: 15 Apr 2024 – 30 Jun 2024*
Application Period: Applications are closed. 

*Dates are subject to change

Applicants with non-business related diplomas or with suitable qualifications will be required to complete and pass a three-month Preparatory Course in Business for entry into the degree programme.

The preparatory course, comprising three modules, will cover foundation concepts which prepares students for undergraduate study with University of Birmingham.

  • Accounting and Finance
  • Economics
  • Marketing

View preparatory module synopses (PDF 126 KB)


  • University of Birmingham may require students to complete a minimum of one and up to a maximum of three modules.
  • Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components
  • Assessments: Either by written exams, coursework^ or a combination of both
  • Written exams are typically held at the end of the preparatory course in May/June. These exams may take place on weekday mornings and there are no re-sits.
  • Class duration: Face-to-face lectures typically 3 to 6 hours a day. Some lessons may also take place on weekday evenings and Saturdays if required.
  • Average teacher-student ratio – 1:40
    View a list of lecturers’ teaching modules (PDF 71KB)
  • Minimum class size to commence – 25
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
  • Maximum candidature: 3 months, there will not be any refund or recourse should students fail to complete the programme within the candidature period
  • Attendance requirement:
    • Local students – at least 75% rate
    • International students – at least 90% rate


A certificate of completion will be awarded upon successfully passing the Preparatory Course in Business.

^Coursework may include in-class tests, assignments, online quizzes etc.


Fees and Financial Aid

All fees are inclusive of prevailing GST and payable before course/term commencement (exclude textbooks). Valid for 2024 intake.

View all payment modes

Programme Fees 

Preparatory Course in Business* (If Required)

S$708.50 per module

* Fees are inclusive of 9% GST and are payable in full before course commencement. Fees do not include textbook.

Bachelor’s Programme*

  • Local students – S$47,524.00
  • International students – S$51,775.00

* Fees are inclusive of 9% GST and are payable in seven instalments based on the number of module credits undertaken in a term. Fees are payable before term commencement and do not include textbooks. Fees inclusive of additional workshop costs and production support for webcast production.

Mandatory Fees

All fees inclusive of prevailing GST.

Student Development Fee

Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability.

Payable with the programme fees’ first instalment.


International Student Induction Fee

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fees’ first instalment.


Application Fee

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed.

Local applicants: S$109.00

International applicants:  S$545.00*
(*Not inclusive of all fees related to Student’s Pass application)