The new Bachelor of Business does not rely on single-lane career trajectories, instead giving students the option to decide what they want to study, with maximum flexibility and choice. Bachelor of Business students are able to choose from a suite of majors and minors to specialize in a specific field, or gain broad knowledge across a range of fields. This programme provides you with a new agile, non-traditional programme structure to equip you with greater hands-on learning opportunities and industry engagement. 

With a focus on developing the personal and professional capabilities that industry craves and the world needs, such as a global mindset, a commitment to social impact, digital agility, critical thinking and the ability to cut through the noise and focus on what matters, the Bachelor of Business allows you to do more than respond to the future, it allows you to create your own.

Learn highly sought-after marketing strategies with a digital focus that will become your key to a specialised marketing career or a general management career.