Awarded and developed by: University of Stirling, UK
With relevant communication and information technologies, students will learn how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing and stakeholders demands.
Research and practice industry standard platforms, such as Google Analytic Academy, HubSpot, Hootsuite as well as practical workshops are incorporated into learning to help students develop contemporary and highly sought-after marketing skills like Content Marketing, Social Media Listening and Search Engine Optimisation.
Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions.
About Chartered Institute of Marketing
- Applicants with a Non-Marketing and/or Non-Business related diploma are required to complete and pass a three-month SIM Preparatory Course in Marketing for entry into Year 2 of the bachelor’s programme.