Bachelor of Arts (Honours) Marketing
Programme Overview
Academic Level
Bachelor's Degree, Single Major
Awarded by
University of Stirling, UK
Programme type
Full-time & Part-time, 2 to 3 years | Part-time (not open for applications)
Campus location
SIM Campus
Application Dates
Preparatory Course - Applications are closed | Direct Entry - Now till 14 July 2025 (Local & International Applicants)
Estimated Fees
(incl. GST)*
S$52,974.00 to S$56,244.00
* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.
Bachelor of Arts (Honours) Marketing, University of Stirling
Programme Outline
Awarded and developed by: University of Stirling, UK
With relevant communication and information technologies, students will learn how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing and stakeholders demands.
Research and practice industry standard platforms, such as Google Analytic Academy, HubSpot, Hootsuite as well as practical workshops are incorporated into learning to help students develop contemporary and highly sought-after marketing skills like Content Marketing, Social Media Listening and Search Engine Optimisation.
Students can choose to attend only one semester of study at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions.
The programme is accredited by the Chartered Institute of Marketing (CIM). University of Stirling’s marketing students and graduates can gain module exemptions for additional professional qualifications such as the CIM Certificate in Professional Digital Marketing through the CIM Graduate Gateway
About Chartered Institute of Marketing
Learning Outcomes
The programme aims to develop:
- A critical understanding of business and marketing from both academic and practitioner perspectives
- An in-depth and balanced comprehension of the theoretical foundations of marketing alongside current and emerging practitioner applications, including marketing decisions, consumer behaviour and market research methods
- A critical understanding of the impact of sustainability, stakeholder management, ethics and risk management on marketing decisions and performance.
Further Studies & Career Prospects
A degree in Marketing with a digital focus is becoming highly valuable and can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit organisations.
The degree opens doors to a wealth of job opportunities for graduates as the range of promotional outlets and techniques available to businesses continues to evolve. Graduates have become successful in roles such as Digital Marketing Manager, Marketing Executive, Sales Executive, Search Engine Optimisation Specialists and more.
Graduates are eligible for University of Stirling’s taught postgraduate programmes.
Hear from our students
Marketing in a Rapidly Changing World: Thriving Through Constant Change
In today’s fast-evolving business landscape, marketers must navigate constant change driven by globalisation, technology, and shifting consumer behaviour. Explores how brands can stay relevant by adopting a dynamic, customer-centric marketing cycle: understanding, creating, communicating, and delivering value. Gain fresh insights, practical strategies, and discover how to thrive in a world of continuous transformation.
Read story
Why study at SIM x University of Stirling
SIM is the leading private education institution in Singapore.
University of Stirling (Stirling) is ranked 1st in Scotland and 2nd in the UK for Marketing and Public Relations (The Guardian University Guide 2023).
Stirling has over 30 years of experience in delivering high-quality teaching in Singapore by subject experts.
5-Star Rating for Teaching, Employability, Research, Internationalisation, Facilities, Programme Strength and Environmental Impact (QS Stars University Ratings 2024).
Intake Dates (Full-Time)
Aug 2025 Intake
PROGRAMME DURATION
19 May 2025 – 31 Jul 2025 (Preparatory Course in Marketing, if required)
18 Aug 2025 – 30 Jun 2027
(Main Programme, 2 years)
18 Aug 2025 – 30 Jun 2028
(Main Programme, 3 years)
APPLICATION PERIOD
Preparatory Course - Applications are closed
Direct Entry - Now till 14 July 2025 (Local & International Applicants)
- If you are currently serving National Service (NS) and you are unable to complete your NS by programme induction and commencement, please contact SIM GE for further advice before application submission.
- Date & period is subject to change by the University.
Duration of programme: Two – three years
Maximum candidature:
4 years - 2 years pathway
6 years - 3 years pathway
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.
Intake Dates (Part-time)
Aug intake
PROGRAMME DURATION
Not open for applications
APPLICATION PERIOD
Not open for applications
Duration of programme: Two – three years
Maximum candidature:
4 years - 2 years pathway
6 years - 3 years pathway
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.
Curriculum
Structure
- Two semesters a year with a structured curriculum of fifteen (15) modules and a dissertation
- Classroom learning comprising:
- Activities
- Lab work
- Lectures
- Tutorials
- Workshops
- Year 1: 3-hour classes per module over 13 weeks, conducted by local practitioners
- Year 2 & 3: Face-to-face lectures by University of Stirling teaching faculty, complemented by tutorials from local practitioners — delivered on block teaching basis
- View a list of lecturers’ teaching modules (PDF 542 KB)
- Lectures by Stirling faculty are typically scheduled from 9.30am to 3.00pm on weekdays over two weeks per module, with breaks in between sessions.
- Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session
- Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated. Saturday classes may occasionally be scheduled if required.
- Average teacher-student ratio: 1:50
- Minimum class size to commence: 50 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
Assessment & Attendance
- Attendance requirement:
- Local students: 75%
- International students: 90%
- Assessments:
- Continuous assessments such as:
- Presentations
- Tutorial exercises
- Individual/group assignments
- Written exams
- Dissertation
- Continuous assessments such as:
Assessments are subject to change by the University.
- End-of-semester main exams: December and May
- Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.
Requirements to Graduate
Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Marketing Degree.
The degree awarded and degree certificate is the same as that awarded in the UK.
Modules
The modules to be offered would be pre-determined by the university.
The modules listed here and on the University’s website may occasionally be subjected to change.
- Fundamentals of Sustainability in Management (20 credits)
- Fundamentals of Marketing (20 credits)
- Global Retailing in Society (20 credits)
- Understanding Global Sport (20 credits)
- Socially Responsible Marketing (20 credits)
- The Organisation of Business (20 credits)
- Applied Digital Media: From Theory to Practice (20 credits)
- Delivering Value in the Digital Age (20 credits)
- Digital and Experiential Marketing (20 credits)
- Digital Creativity ** (20 credits)
- Effective Communication and External Relations for Managers (20 credits)
- Marketing Analytics and Brand Creation (20 credits)
- Multi-Channel Retail Marketing (20 credits)
- Social Media Marketing & Analytics: Contexts and Strategies (20 credits)
- Understanding Consumers (20 credits)
- Dissertation* (60 credits)
* A supervisor will be assigned to guide with the dissertation which focuses on a particular marketing topic.
** Students are required to have their own digital devices/ laptop for the coursework.
Students can choose to attend only one semester of study at the University of Stirling home campus in the UK. The experience also enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.
- Students are expected to complete modules equivalent of 60 credits in the UK.
- The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
- The selection criteria, terms and conditions for the Exchange Semester will be shared prior to application opening period.
- Exchange semester is contingent on global conditions and travel restrictions.
View list of modules and descriptions (PDF 467 KB)
Note: Students are required to own a laptop equipped with at least Microsoft Windows 10 or Apple MacOS Catalina (10.15) and 8GB RAM (recommended).
Admission Criteria
Accepted Entry Qualifications
Admission to Year 1 of the programme
- GCE ‘A’ level passes; or
- International Baccalaureate (IB) Diploma or other equivalent pre-university certificates
Admission to Year 2 of the programme
- Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme
- Applicants with a Non-Marketing and/or Non-Business related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Marketing for entry into the Year 2 programme.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
English Language Requirements
Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:
- Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
- TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
- IELTS 6.0 overall (no band less than 5.5); or
- Successful completion of a recognised approved Diploma, where the language of instruction was English
Preparatory Course in Marketing (If Required)
Developed and awarded by SIM, Singapore.
2025 intake (Full-Time)*
Programme Duration: 19 May 2025 – 31 Jul 2025
Application period: Applications are closed
*Dates are subject to change
Applicants with a Non-Marketing and/or Non-Business related polytechnic diploma or suitable qualifications are required to complete and pass a three-month SIM Preparatory Course in Marketing for entry into the Bachelor’s programme.
Additionally, applicants are required to meet the academic and English requirements of the degree programme. Please refer to the full admission requirements of the degree programme here.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
- The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling.
- Introduction to Marketing
- Introduction to Marketing Ethics & Sustainable Marketing
- University of Stirling may require students to complete a minimum of one and up to a maximum of two modules.
- Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components.
- Class timing: Typically 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required
- Assessments: Either by written exams, continuous assessments^ or a combination of both
- Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits.
- Average teacher-student ratio – 1:40
View a list of lecturers’ teaching modules - Minimum class size to commence: 25 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
- Maximum candidature: 3 months, there will not be any refund or recourse should students fail to complete the programme within the candidature period
- Attendance requirement:
- Local students – at least 75% rate
- International students – at least 90% rate
- Certificate of completion: Awarded upon successfully passing the Preparatory Course in Marketing. There will not be any refund or recourse should students fail to complete the course within the course duration.
View preparatory modules and descriptions (PDF 383 KB)
^Continuous assessments may include in-class tests, assignments, online quizzes, etc.
Fees & Financial Aid
Programme Fees
Preparatory Course in Marketing* (if applicable)
S$708.50 per module
* Fees are inclusive of 9% GST and are payable in full before course commencement. Fees do not include textbook.
Bachelor’s Programme Fees*
Local students
Year 1: S$9,810.00
Year 2 & 3: S$43,164.00
Total: S$52,974.00
International students
Year 1: S$10,202.40
Year 2 & 3: S$46,041.60
Total: S$56,244.00
*Fees are inclusive of 9% GST and are payable before the commencement of each semester. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2025 intake only.
Mandatory Fees
All fees inclusive of prevailing GST.
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Student Development Fee Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. Payable with the programme fee’s first instalment. |
S$512.30 |
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International Student Induction Fee A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience. As applicable, payable with the programme fee’s first instalment. |
S$436.00 |
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Application Fee Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. |
Local applicants: S$109.00 International applicants: S$545.00* |
Scholarships & Bursaries
SIM GE Bursary
The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.Learn more
SIM GE Bursary
SIM GE Scholarship
The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to Singapore citizens, permanent residents and international students.Learn more
SIM GE Scholarship
