Bachelor of Arts (Honours) Marketing 

University of Stirling

Programme Overview

Academic Level
Academic Level

Bachelor's Degree, Single Major

Awarded by
Awarded by

University of Stirling, UK

Programme type
Programme type

Full-time & Part-time, 2 to 3 years | Part-time (not open for applications)

Campus location
Campus location

Clementi Campus

Application Dates
Application Dates

Preparatory Course - Now till 3 Apr 2023 (for local and int'l) | Direct Entry - Now till 23 Apr 2023 (for local and int'l)

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

S$50,284.80 to S$53,265.60

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: University of Stirling, UK

With relevant communication and information technologies, students will learn how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing and stakeholders demands.

Research and practice industry standard platforms, such as Google Analytic Academy, HubSpot, Hootsuite as well as practical workshops are incorporated into learning to help students develop contemporary and highly sought-after marketing skills like Content Marketing, Social Media Listening and Search Engine Optimisation.

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions. 

The programme is accredited by the Chartered Institute of Marketing (CIM). University of Stirling’s marketing students and graduates can gain module exemptions for additional professional qualifications such as the CIM Certificate in Professional Digital Marketing through the CIM Graduate Gateway 

About Chartered Institute of Marketing
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Stirling has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought-after by employers, and their content is reflected in our own degree which ensures we're equipping students with the best opportunities for a successful marketing career. 


  • Applicants with a Non-Marketing and/or Non-Business related diploma are required to complete and pass a three-month SIM Preparatory Course in Marketing for entry into Year 2 of the bachelor’s programme. 


Learning Outcomes

The programme aims to develop: 

  1. A critical understanding of business and marketing from both academic and practitioner perspectives 
  2. An in-depth and balanced comprehension of the theoretical foundations of marketing alongside current and emerging practitioner applications, including marketing decisions, consumer behaviour and market research methods 
  3. A critical understanding of the impact of sustainability, stakeholder management, ethics and risk management on marketing decisions and performance.

Further Studies & Career Prospects

A degree in Marketing with a digital focus is becoming highly valuable and can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit organisations.

The degree opens doors to a wealth of job opportunities for graduates as the range of promotional outlets and techniques available to businesses continues to evolve. Graduates have become successful in roles such as Digital Marketing Manager, Marketing Executive, Sales Executive, Search Engine Optimisation Specialists and more.

Graduates are eligible for University of Stirling’s taught postgraduate programmes.

View the University’s postgraduate programmes

Hear from our students
Leslie Yeo
Leslie Yeo

Growing up as a kid, Leslie Yeo was often very shy and kept his social circles mostly small. But that all changed when he developed an interest in basketball. His love for the game opened doors for him to meet people from all walks of life on the court from children to working adults and even retired elderly.

Read story

Why study at SIM x University of Stirling


SIM is the leading private education institution in Singapore. 


University of Stirling (Stirling) is ranked 3rd in Scotland and Top 6 in the UK for Marketing (The Complete University Guide 2022) 


Stirling has over 30 years of experience in delivering high quality teaching in Singapore by subject experts 


5-star rating for Teaching, Employability, Internationalisation and Facilities (QS World University Rankings 2023) 

Learn more about University of Stirling

Intake Dates

Aug 2023 Intake 


21 Aug 2023 to 30 Jun 2025 (2 years) 
21 Aug 2023 to 30 Jun 2026 (3 years) 


Preparatory Course - Now till 3 Apr 2023 (for local and int'l)
Direct Entry - Now till 23 Apr 2023 (for local and int'l) 

Non-direct entry via preparatory course. Date & period is subject to change by the University. 

Duration of programme: Two – three years

Year 2 – 4 years
Year 3 – 6 years

Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.



  • Two semesters a year with a structured curriculum of fifteen (15) modules and a dissertation 
  • Classroom learning comprising: 
    • Activities 
    • Lab work 
    • Lectures 
    • Tutorials 
    • Workshops 
  • Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis. 
  • Average teacher-student ratio: 1:50 
  • Weekly schedule: Typically 12.00pm to 6.30pm on weekdays over two weeks per module, with breaks in between sessions, Saturday classes may occasionally be scheduled if required 
  • Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session 
  • Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated 
  • Minimum class size to commence: 50 students 
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.

Assessment & Attendence

  • Attendance requirement: 
    • Local students: 75% 
    • International students: 90% 
  • Assessments:
    • Continuous assessments such as:
      • Presentations
      • Tutorial exercises
    • Individual/group assignments
    • Written exams
    • Dissertation
The assessment schedule is subject to change by the University
  • End-of-semester main exams: December and May 
  • Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements. 

Requirements to Graduate

Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Marketing Degree. 

The degree awarded and degree certificate is the same as that awarded in the UK. 


The modules to be offered would be pre-determined by the university.  

The modules listed here and on the University’s website may occasionally be subjected to change. 

  • Fundamentals of Business and Management (20 credits) 
  • Fundamentals of Marketing (20 credits) 
  • Global Retailing in Society (20 credits) 
  • Leisure Management and Consumption (20 credits) 
  • Sports Studies – Issues and Concepts (20 credits) 
  • Socially Responsible Marketing (20 credits) 

  • Applied Digital Media: From Theory to Practice (20 credits) 
  • Delivering Value in the Digital Age (20 credits) 
  • Digital and Experiential Marketing (20 credits) 
  • Digital Creativity ** (20 credits)
  • Effective Communication and External Relations for Managers (20 credits) 
  • Marketing Analytics and Brand Creation (20 credits) 
  • Multi-Channel Retail Marketing (20 credits) 
  • Social Media Marketing: Context and Strategies (20 credits) 
  • Understanding Consumers (20 credits) 
  • Dissertation* (60 credits) 

*A supervisor will be assigned to guide with the dissertation which focuses on a particular marketing topic. 
** Students are required to have their own digital devices/ laptop for the coursework. 

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience also enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.  

  • Students are expected to complete modules equivalent of 60 credits in the UK.  
  • The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling. 
  • Exchange semester is contingent on global conditions and travel restrictions

View list of modules and descriptions (PDF 467 KB)


Admission Criteria

Accepted Entry Qualifications

Admission to Year 1 of the programme 

  • GCE ‘A’ level passes; or
  • International Baccalaureate (IB) Diploma or other equivalent pre-university certificates 

Admission to Year 2 of the programme 

  • Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme 
  • Applicants with a Non-Marketing and/or Non-Business related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Marketing for entry into the Year 2 programme. 

All other qualifications will be evaluated on a case-by-case basis and all admission will be based on merit and is subject to the approval of the University. 

English Language Requirements

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma: 

  • Minimum C6 pass in English as First Language at GCE ‘O’ Level; or 
  • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or 
  • IELTS 6.0 overall (no band less than 5.5); or 
  • Successful completion of a recognised approved Diploma, where the language of instruction was English 

Preparatory Course in Marketing

Developed and awarded by SIM, Singapore.

Applicants with a Non-Marketing and/or Non-Business related diploma are required to complete and pass a three-month SIM Preparatory Course in Marketing for entry into the Bachelor’s programme.

2023 intake: 22 May 2023 to 31 July 2023

  • The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling. 
    • Introduction to Marketing 
    • Introduction to Marketing Ethics & Sustainable Marketing 
  • University of Stirling may require students to complete a minimum of one and up to a maximum of two modules. 
  • Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components. 
  • Class timing: Typically 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required 
  • Assessments: Either by written exams, continuous assessments^ or a combination of both 
  • Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits. 
  • Minimum class size to commence: 25 students 
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee. 
  • Certificate of completion: Awarded upon successfully passing the Preparatory Course in Events Management. There will not be any refund or recourse should students fail to complete the course within the course duration. 

View preparatory modules and descriptions (PDF 383 KB)

^Continuous assessments may include in-class tests, assignments, online quizzes, etc.  


Fees & Financial Aid

Payment to SIM can be made through SIMConnect using Credit Card (Visa or Master), PayNow, eNETS, OCBC Interest-free Instalment Plan (min. S$500) and cheques.  

Programme Fees 

Preparatory Course in Marketing* (if applicable) 
S$702.00 per module

* Fees are inclusive of 8% GST and are payable in full before course commencement. Fees will be subject to revised GST of 9% effective on 1 Jan 2024. Fees do not include textbook.

Bachelor’s Programme Fees* 
Local students 
Year 1: S$9,331.20
Year 2 & 3: S$40,953.60
Total: S$50,284.80

International students 
Year 1: S$9,720.00
Year 2 & 3: S$43,545.60
Total: S$53,265.60

*Fees are inclusive of 8% GST and are payable before the commencement of each semester. Fees will be subject to revised GST of 9% effective on 1 Jan 2024. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2023 intake only.

Mandatory One-time Fees

All fees inclusive of prevailing GST. 

Student Development Fee 

A one-time payment applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. 

Payable with the programme fee’s first instalment. 


International Student Induction Fee 

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fee’s first instalment. 


Application Fee 

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. 

Local applicants: S$97.20

International applicants: S$486.00 (This does not include all fees related to Student’s Pass application)