Diploma in Communication Management

SIM Global Education

Programme Overview

Academic Level
Academic Level

Diploma, single major

Awarded by
Awarded by

Singapore Institute of Management, Singapore

Programme type
Programme type

Full-time, 16 months

Campus location
Campus location

SIM Campus

Application Dates
Application Dates

TBA

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

$16,677.00

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Developed and Awarded by Singapore Institute of Management, Singapore

The Diploma in Communication Management (DCM) is a 16-month programme designed to equip students with the foundational knowledge and practical skills required to succeed in today’s dynamic communication-driven environment. As organisations face rapid technological change, evolving stakeholder expectations, and complex global challenges, the ability to manage strategic and professional communication effectively in various settings becomes a vital core skill.

The DCM programme combines communication theory, media writing, and professional communication practices with strategic communication management. Students will develop strong writing, critical thinking, and problem-solving skills while learning to craft effective messages for diverse audiences. Emphasis is also placed on the ethical and responsible use of AI technologies, preparing graduates to become adaptable, versatile, and future-ready communication professionals across a wide range of industries.

Prerequisite(s)

Further Studies & Career Prospects

The DCM programme prepares students to navigate evolving business and communication environments by providing strong theoretical and practical foundations in strategic professional communications, media writing and responsible AI applications. These theoretical and practical foundations in strategic professional communications would also be valuable in supporting students seeking further studies. With the Diploma, students can apply for advanced standing to various degree programmes with SIM’s partner universities.

  • Entry with 96 Credit Points into the Bachelor of Professional Communication program delivered by RMIT at SIM
  • Degrees awarded by the University at Buffalo, The State University of New York, US

Graduates of the DCM programme are equipped to become versatile and future-ready communication specialists, capable of applying communication knowledge creatively and effectively within organisations and across industries, particularly within the Asian context. They are also able to harness AI responsibly, creatively, and strategically as critical thinkers and strategic communicators in an increasingly AI-driven and digitally connected world.

Graduates may find employment opportunities across corporate organisations, media and marketing agencies, non-profit organisations, start-ups, and public-sector environments, where strategic communication, branding, and digital engagement capabilities are increasingly important.

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Why study at SIM

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SIM is the leading private education institution in Singapore. 

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Excellent value with lower tuition costs in SIM, with opportunities for overseas exchange and transfer. 

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Bond-Free Scholarship & Bursary - Scholarships are available to students who excel in academics, sports or arts.

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Global Perspectives & Insights - Exposure to diverse cultures and a global network.

Learn more about the SIM Advantage

Intake Dates

1 Intake a Year in July

July 2027 Intake

PROGRAMME DURATION

July 2027 - Oct 2028

APPLICATION PERIOD

TBA

Download academic calendar

Maximum allowed period to complete the 16-month programme is 32 months.

No refund or recourse when student did not complete in the maximum period.

SIM reserves the right to recommend and withdraw a student who cannot cope with the demands of the programme, especially when the student’s pass has expired. 

Curriculum

Structure

DCM is a 16-month full-time programme comprising 16 modules delivered over four terms, with a total of 720 contact hours. The DCM curriculum is taught by lecturers who are both academic and industry-based professionals with extensive work experience and practical domain knowledge.  The curriculum consists of eight Core (C), four Integrated Professional Writing (IPW), and four Specialisation (S) modules, as structured in the illustration below.

  • The average teacher-student ratio is 1:30. This is a full-time programme, and the course is 100% face-to-face lecture-, seminar-, and workshop-based learning.
  • View a list of lecturers’ teaching modules
  • Coursework includes attendance at lectures, tutorials and professional writing workshops; and participation in discussions of case studies, peer-learning activities, presentations, multimedia lab practice, media and creative projects and completion of group and individually written assignments.
  • Contact hours vary between the core, specialisation and integrated professional writing modules, and are as follows:
    • Core modules – 60 hours per module
    • Specialisation modules - 36 hours per module
    • Integrated Professional Writing Workshops - 24 hours per module
  • Students are required to access the Internet for research and assignments in their own time. Besides attending lectures, tutorials and workshops, students also participate in multimedia computer lab sessions.
  • Classes, online learning resources and face-to-face workshops are available on learning study skills, academic writing and research, and presentation skills.
  • Academic materials:
    • Virtual Learning Environment
    • Academic materials such as module outlines, e-books and learning applications, online industry resources, reading lists and resources on media, professional and strategic communications.
  • Minimum class size to commence: 20 students. Students will be informed within 30 days before class commences.

Assessment & Attendance

  • Continuous assessment and end-of-term exam
  • Continuous assessments include case studies, class tests, discussions, presentations, group, and individual assignments.
  • To attain a pass for each module, students must achieve overall minimum GPA of 1.0 (grade D).
  • Attendance requirement:
    • Local students: 75%
    • International students: at least 90% attendance in any month of the course (as required by the Singapore Immigration Checkpoints Authority)

Requirements to Graduate

Students who pass all 16 modules will be issued a transcript and awarded with a Diploma from SIM upon graduation.

Modules

16-month full-time programme (4 terms of 4 modules) of 16 modules:

View module descriptions

Core Modules:

  • Basic Media Research and Analysis
  • Digital Media and Communication Management
  • Public and Media Relations
  • Advertising and Marketing
  • Integrated Media Communications
  • Digital Content Creation


Specialised Modules:

  • Creative Storytelling and Persuasion
  • Diversity and Culture in Asia
  • Cross-Cultural Communication in Asia
  • Strategic PR and Media Management


Integrated Professional Writing Modules:

  • Introduction to Media Writing
  • Professional Writing
  • Writing for Digital Audiences
  • Current Issues and Critical Writing

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Admission Criteria

Applicants will be assessed based on all the qualifications they have submitted. Meeting the minimum requirement does not mean automatic admission.
 

Accepted Entry Qualifications

  • GCE A-level, IB diploma, or other equivalent pre-university certifications, or Polytechnic diploma, or SIM GE’s foundation programme, namely, Management Foundation Studies (MFS)
  • Other qualifications will be assessed based on the equivalence to GCE ‘A’ level examinations. 

Applicants who do not meet the academic requirements might be recommended to undergo the 6-month Management Foundation Studies (MFS) programme.

Equivalent International Qualifications

International applicants will be assessed on the qualification’s equivalent to the GCE ‘A’ level examinations. For information on international qualifications, refer to SIM’s International Student Prospectus. 

Download the International Student Prospectus

English Language Requirements

  • GCE ‘O’ level credit pass (Grade 1 to 6) in English (as a first language); or
  • IELTS with an overall score of at least 5.5; or
  • TOEFL iBT Band Score ≥ 4.0 or 59 (iBT Test Centre) or 59 (iBT Home Edition); or
  • An equivalent English language qualification.

Validity period for IELTS/TOEFL is 2 years (based on test date). 

Applicants for the full-time programme are generally expected to be at least 17 years old. International applicants who desire to study on the full-time programme will be assessed on their qualifications, which are equivalent to the GCE 'A' levels.
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Fees & Financial Aid 

Programme fees are payable over 5 terms before class starts.

View all payment modes

Programme Fees 

Fees published are inclusive of current GST of 9%.

Total course fees: $16,677.00

Fees breakdown per module:

 

Core module: $1,389.75
Specialised Module:  $833.85          
Integrated Professional Writing Module: $555.90              

Mandatory Fees 

All fees inclusive of prevailing GST.

Student Development Fee

Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability.

S$512.30

International Student Induction Fee

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fees’ first instalment.

S$436.00

Wef 2027: S$588.60

Application Fee

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed.

Local applicants: S$109.00

International applicants: S$545.00 (not inclusive of Student’s Pass application)