Programme Overview

Academic Level

Bachelor's Degree, single major

Awarded by

RMIT University, Australia

Programme type

Full-time, 12 to 24 months

Campus location

SIM Campus

Application Dates

2 Jun - 29 Aug 2025 (Category B)

Estimated Fees
(incl. GST)*

S$24,328.80 to S$55,249.92

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* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: RMIT University, Australia

Becoming leaders in global media & communication

Designed to equip you with in-depth knowledge of this essential field, the Bachelor of Professional Communication reflects the workplace reality of increasing demand for professional communication roles and functions.

The programme integrates creative production, conceptual analysis and critical reflection with professional industry knowledge to produce contemporary communication specialists who are creative, socially aware and multi-skilled.

Learning Outcomes

Upon successful completion of this programme, you will:

Be able to create engaging content, collect and analyse data, develop digital and social media skills, and understand the rapidly changing digital media landscape.
Be equipped with the valuable knowledge and skills to stay at the forefront of industry developments and thrive in the ever-changing landscape of professional communication practice.
At the end of the degree, the portfolio of work that you create will demonstrate your capacity to produce, operate and innovate in a range of industry sectors. You will be able to show that you are a technologically fluent communication professional who is highly adaptable to evolving roles in a global communication context.

Further Studies & Career Prospects

Graduates may further their studies in the Master of Advertising or the Master of Communication.

As a graduate of the Bachelor of Professional Communication, you can expect to work as

•   Advertising creative or strategist;
•   Digital communication coordinator or content and digital manager;
•   Public relations consultant or media adviser.

You will also be prepared for a transformative role in the diverse and growing field of professional
communication. New jobs in Advertising, Digital Communication and Public Relations are emerging as the result of disruptions and megatrends in the field of professional communication. These roles have formed due to the high demand for specialised knowledge in areas including

•   social media,
•   web analytics,
•   community engagement,
•   risk and crisis management,
•   artificial intelligence (AI) and automation

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Why study at SIM x RMIT University

SIM is the leading private education institution in Singapore.

Excellent value with lower tuition costs in SIM.

Ranked 5th globally for sustainability impact (Times Higher Education Impact Rankings 2024)

RMIT courses are co-designed with industry to give you the practical skills needed to succeed in the workforce.

Learn more about RMIT University

Intake Dates

Jul 2026 Intake Category A

PROGRAMME DURATION

24 months (01 Jul 2026 to 30 Jun 2028)

APPLICATION PERIOD

mid Jan - end Apr 2026 (Local and International applicants)

Nov 2025 Intake Category B

PROGRAMME DURATION

20 months (01 Nov 2025 to 30 Jun 2027)

APPLICATION PERIOD

2 Jun - 29 Aug 2025 (Local and International applicants)

Jul 2026 Intake Category C

PROGRAMME DURATION

12 months (1 Jul 2026 to 30 Jun 2027)

APPLICATION PERIOD

Mid Jan to end Apr 2026 (local and international applicants)

The maximum period allowed to complete the programme is:

Category A: 36 months
Category B: 30 months
Category C: 18 months

Students who fail to complete the programme within the candidature period will not be entitled to any refund.

Students who exceed their candidature period will not be allowed to remain in the programme, unless an extension to the candidature period is approved by the University.

Curriculum

Structure

The mode of delivery is classroom learning.
Learning approaches include interactive lessons with case studies, online components, lectures with presentations, work integrated learning, self-managed learning activities and other forms of learning approaches which prepare students for their professional practice.
This programme is taught by teaching faculty from RMIT University, as well as local academics and practitioners in the industry.
View a list of lecturers’ teaching modules (PDF 404 KB)
For modules taught by RMIT teaching faculty, classes are conducted on an intensive mode: lectures are scheduled over 2 weeks consecutively.

Modules delivered by local academics are run on a regular mode, with classes scheduled over 6 to 12 weeks, at least 3 to 4 times a week for a 4-month and 2-month duration.
The average teacher-student ratio is 1:48.
Classes of 3 hours duration per session with 10 to 15 minutes break and are scheduled on weekday mornings or afternoons at SIM Campus.
Class requires a minimum of 50 students to commence.
In the event that the above minimum number is not met, the intake will not commence. Students will be informed within 30 days before class commences.

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Assessment & Attendance

Assessment components vary from module to module and its requirements may include written submissions such as essays, literature reviews, class tests, online publications; oral presentations; assignments and projects and other forms of assessment appropriate to the objectives of the programme.
The assessments dates are normally scheduled on weekly and monthly basis. The assessment dates and components are subjected to changes by RMIT University.
There are no exams for this programme.
Students are allowed to repeat a module once only.
Attendance requirement:
- Local students: 75%
- International students: 90%

Requirements to Graduate

Students will be considered as being eligible for the award of Bachelor of Professional Communication when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure.

The degree may be awarded with Distinction based on the student’s academic performance. A degree conferral ceremony is held in August or September each year in Singapore.

Modules

This 2-year full-time programme comprises of modules bearing a total of 288 credit points. The modules to be offered would be pre-determined and are subjected to changes by the university.

• COMM2993 Locating Knowledges
• COMM2891 Asian Media and Communication
• COMM2994 Introduction to Public Relations
• MKTG1315 Introduction to Advertising
• COMM2995 Introduction to Digital Communication
• COMM2894 Contemporary Asian Modernities
• COMM3000 Content Creation for Digital Engagement
• COMM2997 Social Media Communication
• GRAP3037 Creativity for Advertising
• COMM2998 Public Relations Strategy and Planning
• COMM2996 Precision Writing for Digital Engagement
• COMM2999 Managing Digital Challenges
• GRAP3038 Storytelling for Advertising
• COMM2899 Asian Mobilities: Practices, Experiences and Impacts
• COMM3001 Digital Audiences and Analytics
• COMM3002 Contemporary Media Relations
• COMM3007 Digital Communication Professional Practice
• COMM3003 People and Persuasion
• COMM2846 Issues, Risk and Crisis Communication
• COMM3004 Communication Platforms and Industries
• COMM3006 Digital Communication Capstone Project
• GRAP3039 Art Direction for Advertising
• COMM3005 Advocacy and Voice in Public Relations
• COMM2444 Exploring Asian Popular Culture

View list of modules and outlines (PDF 553 KB)

View details on programme structure (PDF 696 KB)

Admission Criteria

Accepted Entry Qualifications

Applicants must have successfully achieved one of the following qualifications:

Singapore-Cambridge GCE 'A' Level with minimun 3 points for 3 H2 subjects. Points calculated as follows: A=5, B=4, C=3, D=2 and E=1
An approved Polytechnic Diploma from any of the local polytechnics.
An approved Diploma or Advanced Diploma from Singapore Institute of Management or other institutions.
An approved Degree from RMIT University or other institutions.

All other qualifications not listed will be considered by RMIT University on case-by-case basis.

Exemptions

Applicants with polytechnic diplomas and other academic qualifications approved by RMIT University will be granted exemptions to the programme.

The total number of credit points that a student is required to complete will vary depending on their prior qualification.

Category A (24 months) : 288 credit points (Nil exemption)
Category B (20 months) : 240 credit points (48 credit points exemptions)
Category C (12 months) : 144 credit points (144 credit points exemptions)

View list of approved qualifications and categories grouping (PDF 1 MB)

Equivalent International Qualifications

Those with no Singapore qualification, but meet the RMIT University Criteria from their country of education study may also be eligible to apply.

View International Admission Criteria (PDF 564 KB)

English Language Requirements

Applicants who have achieved one of the following qualifications/studies, where English is the language of teaching and assessment no more than two years prior to the RMIT program commencement date (unless otherwise advised), will meet the English language entry criteria to the program(s):

GCE ‘A’ levels at a Singaporean high school with
- Minimum C or better in General Paper at AS / H1 Level; or
- Minimum C grade in H2 subject (excluding language subjects and Mathematics and Music) for A level English – Singapore H2 (previously known as “A level” subject); or

SIM diplomas as approved by RMIT; or
Other RMIT approved local diplomas with duration less than 3 years; or
Candidates with 3-year full-time diploma qualification from a Singaporean Polytechnic, LASALLE College of the Arts, Nanyang Academy of Fine Arts or B.C.A Academy, within 5 years prior to the commencement of the RMIT programme; or
A minimum of one-year full-time study in an award equivalent to an Australian diploma, advanced diploma, associate degree, bachelor degree; or
One semester full-time of a postgraduate qualification (equivalent to an Australian graduate certificate or higher).

Note:

Applicants will be deemed to have met the English Language criteria with no time limitation; if they have completed one of the abovementioned qualification/studies and have a minimum of 6 years primary/secondary studies of which a minimum of 2 years of this study was undertaken at secondary / senior secondary level, and where the studies was taught and assessed entirely in English from Singapore or other English-speaking country recognised by RMIT.

Learn more about recognised qualifications

All other applicants can meet the English language entry criteria through the completion of one of the following approved English language proficiency tests no more than two years prior to the RMIT program commencement date:

IELTS (Academic): 6.5 (no band less than 6.0);
TOEFL (internet-based test) – iBT: Overall score 79 (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing);
Pearson Test of English (Academic) – PTE(A): 58 (no communication band less than 50);
Cambridge English (Advanced CAE): 176 with no less than 169 in any component;
RMIT English Worldwide (REW) Advanced Plus or equivalent; OR
The completion of other equivalent qualifications, as approved by RMIT University.

Note: IELTS Indicator, TOEFL (iBT) at home test and Pearson (PTE) Academic Online are not accepted.

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Fees & Financial Aid

Actual semester fees may vary depending upon exemptions granted and modules taken. Not all modules will be offered every semester.

First semester fees payable upon acceptance of offer. Subsequent semester fees payable before commencement of semester.

View all payment modes.

Programme Fees 

Entry Route & Modules Required	Singaporeans & PRs	International Students
Category A (288 credit points in 24 months)	S$48,657.60	S$55,249.92
Category B (240 credit points in 20 months)	S$40,548.00	S$46,041.60
Category C (144 credit points in 12 months)	S$24,328.80	S$27,624.96

The fees quoted are based on S$168.95 (Local student), S$191.84 (International student) per credit point. (Amount reflected is rounded to the nearest cents). Fees are valid for Jul 2025 intake only.
For subsequent intakes, please visit website nearer the application period for updated information.

All fees inclusive of current 9% GST (exclude textbooks / course materials).

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Mandatory Fees

All fees inclusive of prevailing GST.

Student Development Fee

Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. Payable with the programme fees' first instalment.

S$512.30

International Student Induction Fee

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

S$436

Application Fee

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed.

Local applicants:
S$109.00

International applicants:
S$545.00
(not inclusive of Student’s Pass application)

Scholarships & Bursaries

SIM GE Bursary

The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.

Learn more

SIM GE Bursary

SIM GE Scholarship

The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to Singapore citizens, permanent residents and international students.

Learn more

SIM GE Scholarship

Upcoming Events

Events

Personalised Consultation Day

25 October 2025

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Bachelor of Professional Communication

Programme Overview

Academic Level

Awarded by

Programme type

Campus location

Application Dates

Estimated Fees
(incl. GST)*