Graduate Diploma in Digital Marketing

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Programme Overview

Academic Level
Academic Level

Postgraduate/Masters, single major

Awarded by
Awarded by

Singapore Institute of Management, Singapore

Programme type
Programme type

Part-time, 1 year

Campus location
Campus location

SIM Headquarters

Application Dates
Application Dates

Now till 11 Jul 2022 (Sep 2022 intake)

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

S$5,778

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Developed and Awarded by Singapore Institute of Management, Singapore

The digital revolution has led to a massive shift towards new media marketing, communications and analytics in both SMEs and multinational organisations. Digital platforms, online marketing and their accompanying jobs such as content strategist and digital analyst is one megatrend across the globe.

learning-outcome

Learning Outcomes

Upon successful completion of this programme, you will:

  1. Focus on delivering value for customers using communications and digital intelligence in engaging customers with new media
  2. Appreciate and apply various digital marketing strategies to different business models in reaching integrated marketing objectives
  3. Explore the goals of digital initiatives, along with clearly targeting digital personas, and using new and social media platforms to gain insights to support business decision making
  1. Learn the use of aspects of business analytics, customer relationship management and data mining to advance business analysis and marketing practice

Further Studies & Career Prospects

Graduates of this programme will be able to pursue a wide range of career opportunities as:

  • Digital Marketing and Social Media Specialist
  • Digital Media Consultant
  • Creative Director
  • Digital Media Strategist
  • Content Manager
  • Social Media Influencer
  • Market Research Analyst
  • Web Analyst

Why study at SIM

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SIM is the leading private education institution in Singapore.

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Excellent value with lower tuition costs in SIM, with opportunities for overseas exchange and transfer.

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Bond-Free Scholarship & Bursary - Scholarships are available to students who excel in academics, sports or arts.

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Global Perspectives & Insights - Exposure to diverse cultures and a global network.

Learn more about the SIM Advantage

Intake Dates

Jan 2023 Intake

PROGRAMME DURATION

2 Jan 2023 to 31 Dec 2023

APPLICATION PERIOD

Now till 20 Nov 2022

May 2023 intake

PROGRAMME DURATION

1 May 2023 to 30 Apr 2024

APPLICATION PERIOD

Application Close

Sep 2023 Intake

PROGRAMME DURATION

1 Sep 2023 to 31 Aug 2024

APPLICATION PERIOD

Application Close

Download academic calendar (PDF 221 KB)

Maximum allowed period to complete: 2 years.

No refund or recourse should the student fail to complete in the maximum period.

SIM reserves the right to recommend and withdraw a student who cannot cope with the demands of the programme.

Curriculum

Structure

  • Lecturers are both academic and industry-based professionals with work experience and knowledge in their domain.
  • Average teacher-student ratio is 1:50.
    View a list of lecturers’ teaching modules (PDF 97 KB)
  • The course is 100% face-to-face lecture-based learning.
  • Coursework includes attendance at lectures, e-learning, discussions of case studies and interactive presentations, tests and completion of group and individually written assignments.
  • Contact hours: 39 hours per module, total 234 hours
  • 3 semesters. Each semester is a period of four months.
  • Lectures at least 2 times a week (Mon-Fri evenings)
  • Each lesson: 3 hours
  • Additional classes and workshops provided to teach study skills, academic writing and presentation.
  • Academic materials include module outlines, reading lists and handbooks on study strategies.
  • Minimum class size: 25 students. Students will be informed within 30 days before class commences.

Assessment & Attendance

  • Continuous assessment throughout the one-year programme, e.g., individual assignment, group project, case study, quiz/class test, presentations, and class participation.
  • In addition to continuous assessments, students are required to take an end of module test or an exam for all modules.
  • To attain a pass for each module, students must achieve overall minimum GPA of 1.0 (grade D).
  • This is an intensive part-time programme. All students are encouraged to attain a minimum attendance rate of 75%.

Requirements to Graduate

Students who pass all modules will be issued a transcript and awarded with a Graduate Diploma from SIM upon graduation.

Modules

12-month part-time programme (3 semesters) of 6 modules:

  • Business Analytics Concepts, Principles and Applications
  • Customer Relationship Management
  • Data Mining for Managers
  • Digital Marketing
  • New Media Communications and Management;
  • Social Media Marketing

View module descriptions (PDF 200 KB)

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Admission Criteria

Accepted Entry Qualifications

The following qualifications are accepted:

  • A degree from a recognised university; or
  • Candidates (30 years old and above) who are Diploma holders or hold equivalent qualifications with a minimum of 8 years of working experience.

English Language Requirements

Applicants whose academic qualifications are not attained in the English medium are required to demonstrate proficiency in English in one of the following minimum test scores:

  • Paper-based TOEFL 570
  • Internet-based TOEFL 88
  • IELTS 6.0

Note: TOEFL or IELTS test scores must be less than 2 years at point of enrolment.

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Fees & Financial Aid 

Programme fees are payable over 3 semesters before class starts.

Payment to SIM can be made through SIMConnect using Credit Card (Visa or Master), PayNow, eNETS, OCBC Interest-free Instalment Plan (min. S$500) and cheques. 
 

Programme Fees 

All fees inclusive of prevailing GST. The course fee does not include textbooks.

  • Total: S$5,778 (2022 intakes)
  • Per module: S$963

All fees inclusive of current 7% GST. Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024.

GST Notes
  • Fees published are inclusive of current GST of 7%. The parts of fees not invoiced, not paid and where services are not rendered in year 2022 are subject to the new GST rates effective on 1 Jan 2023 and 1 Jan 2024 respectively. Refer to IRAS website here for more details.
  • For invoice generated in 2022 for services to be rendered in 2023, if payment is collected by 2022, 7% GST will apply.
  • For invoice generated in 2022, if the payment is received in 2023 and service is rendered in 2023, 8% GST will apply. Credit note against original invoice and a new invoice bearing 8% GST will be issued.
  • For invoice generated in 2022 and service is rendered in 2022, if payment is collected in 2023 (i.e. late payment), 7% still applies.

Mandatory One-time Fees 

All fees inclusive of prevailing GST. 

Application Fee 

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. 

Local applicants:
S$96.30

International applicants:
S$481.50 (not inclusive of Student’s Pass application)