Bachelor of Arts (Honours) Sports Studies and Marketing

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Programme Overview

Academic Level
Academic Level

Bachelor's Degree, Double Major

Awarded by
Awarded by

University of Stirling, UK

Programme type
Programme type

Full-time & Part-time, 2 to 3 years | Part-time (not open for applications)

Campus location
Campus location

SIM Headquarters

Application Dates
Application Dates

Preparatory Course - Now till 3 Apr 2023 (for local and int'l) | Direct Entry - Now till 23 Apr 2023 (for local and int'l)

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

S$40,574.40 to S$52,772.40

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: University of Stirling, UK

In the lead-up to the national sports strategy of Vision 2030, there is growing attention on the sports scene in Singapore. Singapore plays host to high-profile sporting events such as the F1 Singapore Grand Prix and Standard Chartered Singapore Marathon, and is poised to become one of the premier sports hubs in Southeast Asia. The Singapore Sports Hub further cements Singapore’s influence in the sporting arena by being the most significant large-scale development to-date.

Aligned with Singapore’s vision to build its sport standing at the world level, the programme is designed to meet the growing demand for qualified professionals and to fulfil your career aspirations in sports management.

  • Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions. 

Prerequisite(s)

learning-outcome

Learning Outcomes

The programme aims to:  

  1. Provide you with knowledge and critical understanding of sports policy, planning, management, and delivery of sporting opportunities to the community 
  2. Enable you to develop an understanding of the unique features of marketing in a sports environment 
  3. Allow you to apply core sports marketing principles in the delivery of customer values 
  1. Equip you with the appropriate skills to excel in decision-making positions 
  2. Provide you with a critical understanding of contemporary issues in sport and marketing 
  3. Provide you with awareness of the extensive contribution of sport in historical, social, political, economic, and cultural forces 

Further Studies & Career Prospects

Your opportunities include management positions in marketing, sales, planning, sports events management and sport administration.

Organisations that offer these positions include professional sport clubs, sport governing bodies, health and leisure clubs, sport public agencies, sport community recreation departments, sport event’s organisers and athletic service organisations.

Graduates can apply for University of Stirling’s taught postgraduate programmes, including MSc Sport Management (with internship).

View the University’s postgraduate programmes

Hear from our students
kenneth-chang
Kenneth Chang

Bachelor of Arts (Honours) Sports Studies and Marketing, University of Stirling

Making a Difference Through Heart Work 

Read story

Why study at SIM x University of Stirling

stirling-offer-same-curricula

SIM is the leading private education institution in Singapore. 

stirling-ranked-2nd

University of Stirling (Stirling) is ranked 3rd in Scotland and Top 6 in the UK for Marketing (The Complete University Guide 2022). 

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Sports University of the Year (The Times and Sunday Times Good University Guide 2020) 

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5-star rating for Teaching, Employability, Internationalisation and Facilities (QS World University Rankings 2023) 

Learn more about University of Stirling

Intake Dates

Aug 2023 Intake

PROGRAMME DURATION

21 Aug 2023 to 30 Jun 2025 (2 years) 
21 Aug 2023 to 30 Jun 2026 (3 years) 

APPLICATION PERIOD

Preparatory Course - Now till 3 Apr 2023 (for local and int'l)
Direct Entry - Now till 23 Apr 2023 (for local and int'l) 

Non-direct entry via preparatory course. Date & period is subject to change by the University. 

Duration of programme: Two to three years 

Candidature:  

Year 2 – 4 years 

Year 3 – 6 years 

Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.

Curriculum

Structure

  • Two semesters a year with a structured curriculum of fifteen (15) modules and a work-based project 
  • Classroom learning comprising: 
    • Activities 
    • Lab work 
    • Lectures 
    • Tutorials 
    • Workshops  
  • Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis. 
  • Average teacher-student ratio: 1:50 
  • Weekly schedule: Typically 12.00pm to 6.30pm on weekdays over two weeks per module, with breaks in between sessions. Saturday classes may occasionally be scheduled if required 
  • Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session 
  • Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated 
  • Minimum class size to commence: 50 students 
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.

Assessment & Attendence

  • Attendance requirement:
    • Local students: 75%
    • International students: 90%
  • Assessments:
    • Continuous assessments such as:
      • Presentations
      • Tutorial exercises
    • Individual/group assignments
    • Written exams
    • Dissertation
The assessment schedule is subject to change by the University
  • End-of-semester main exams: December and May 
  • Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements. 

Requirements to Graduate

Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Sports Studies and Marketing Degree. 

The degree awarded and degree certificate is the same as that awarded in the UK. 

Modules

The modules to be offered would be pre-determined by the university.  

The modules listed here and on the University’s website may occasionally be subjected to change. 

  • Fundamentals of Business and Management (20 credits) 
  • Fundamentals of Marketing (20 credits) 
  • Global Retailing in Society (20 credits) 
  • Leisure Management and Consumption (20 credits) 
  • Sports Studies – Issues and Concepts (20 credits) 
  • Sustainable Marketing (20 credits) 

  • Developing Sustainable Events (20 credits) 
  • Digital and Experiential Marketing (20 credits) 
  • Managing the Business of Sport (20 credits) 
  • Sports Policy (20 credits) 
  • The Business of eSports (20 credits) 
  • Understanding Consumers (20 credits) 

Choose ONE pathway: 
Pathway 1 

  • Delivering Value in the Digital Age (20 credits) 
  • Sport Governance (20 credits) 
  • Sport Marketing (20 credits) 
  • Dissertation (60 credits) 


Pathway 2 

  • Sport Governance (20 credits) 
  • Sport Marketing (20 credits) 
  • Research Methods in Sports Studies (20 credits) 
  • Research Project in Sports Studies (60 credits) 

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience also enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.  

  • Students are expected to complete modules equivalent of 60 credits in the UK.  
  • The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling. 
  • Exchange semester is contingent on global conditions and travel restrictions.

View list of modules and descriptions (PDF 464 KB)
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Admission Criteria

Entry Qualifications

Admission to Year 1 of the programme 

  • GCE ‘A’ level passes; or
  • International Baccalaureate (IB) Diploma or other equivalent pre-university certificates 

Admission to Year 2 of the programme 

  • Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme 
  • Applicants with a Non-Sports and/or Non-Marketing related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Sports Studies and Marketing for entry into the Year 2 programme. 


All other qualifications will be evaluated on a case-by-case basis and all admission will be based on merit and is subject to the approval of the University. 

English Language Requirements

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma: 

  • Minimum C6 pass in English as First Language at GCE ‘O’ Level; or 
  • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or 
  • IELTS 6.0 overall (no band less than 5.5); or 
  • Successful completion of a recognised approved Diploma, where the language of instruction was English

Preparatory Course in Sports Studies and Marketing

Developed and awarded by SIM, Singapore.

Applicants with a Non-Sports and/or Non-Marketing related diploma are required to complete and pass a three-month SIM Preparatory Course in Sports Studies and Marketing for entry into Year 2 of the Bachelor’s programme.

2022 intake: 23 May 2022 to 31 July 2022 

  • The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling. 
    • Introduction to Marketing 
    • Sports Studies 
  • University of Stirling may require students to complete a minimum of one and up to a maximum of two modules. 
  • Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components 
  • Class duration: Typically 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required 
  • Assessments: Either by written exams, continuous assessments^ or a combination of both  
  • Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits. 
  • Minimum class size to commence: 25 students 
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee. 
  • Certificate of Completion: Awarded upon successfully passing the Preparatory Course in Sports Studies and Marketing, there will not be any refund or recourse should students fail to complete the course within the course duration 
 

View preparatory modules and descriptions (PDF 86 KB)

^Continuous assessments may include in-class tests, assignments, online quizzes, etc.  

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Fees & Financial Aid

Payment to SIM can be made through SIMConnect using Credit Card (Visa or Master), PayNow, eNETS, OCBC Interest-free Instalment Plan (min. S$500) and cheques.  

Programme Fees

Preparatory Course in Sports Studies and Marketing* (if applicable)

S$695.50 per module

* Fees are inclusive of 7% GST and are payable in full before course commencement. Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024. Fees do not include textbook.

Bachelor’s Programme Fees*  

Local students 
Year 1: S$9,244.80 
Year 2 & 3: S$ 40,574.40
Total: S$49,819.20 

International students 
Year 1: S$9,630.00
Year 2 & 3: S$43,142.40 
Total: S$52,772.40 

*Fees are inclusive of 7% GST and are payable before the commencement of each semester. Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2022 intake only.

Mandatory One-time Fees  

All fees inclusive of prevailing GST. 

Student Development Fee 

A one-time payment applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability.

Payable with the programme fee’s first instalment. 

S$251.45 

International Student Induction Fee 

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fee’s first instalment. 

S$428.00 

Application Fee 

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. 

Local applicants: S$96.30

International applicants: S$481.50 (This does not include all fees related to Student's Pass application)