HUMAN-FOCUSED DESIGN MASTERCLASS 101 (ASYNCHRONOUS E-LEARNING)
SIM X SIM ACAD
Course overview
Categories
SIM Digital Series
Course date
02-03-2023 to 31-03-2024
Provider
SIM ACAD
Course type
Self-Paced
Course fee
(including GST)
Member Total Fee (inc. 8% gst) : $95.04
Non-Member Total Fee (inc. 8% gst) : $95.04
Funding/Subsidy
N.A
Course Overview
In today’s world, people are increasingly fatigued by traditional approaches to engagement and are looking for a more meaningful and enjoyable experience. The key to designing effective applications, projects, and campaigns then, is to first uncover the underlying motivations that drive people’s behaviour and actions.
Human-Focused Design looks into what makes people tick, how various core drives fuel sustained actions, and how to help people maintain a sustained course of action to meet desired goals. Once unlocked, this understanding can be applied to improve user engagement, sales, ROI, team motivation, teaching, relationships, and more.
Target Audience:
UI/UX designers, aspiring designers or anyone who wants to understand how human behaviour can be influenced by leveraging core drives and game design principles in decision-making applications and services.
Course benefits
- Differentiate between Human-Focused Design and Function-Focused Design
- State the elements of Octalysis Framework
- Explain the importance of core drives in human behaviour
- Describe each of the 8 core drives and its applications
- Explain which categories the 8 Core Drives fall within and their respective characteristics
- Understand how the Octalysis Framework can overlap with a varying range of behavioural frameworks
Course outline
Introduction: Digital Stewardship
Module One: The Octalysis Framework
• Overview of the Octalysis Framework
• Human-Focused vs Function-Focused Design
• Knowledge Check
Module Two: 8 Core Drives
• The 8 Core Drives
• Examples of use cases
• Knowledge Check
Module Three: White Hat, Black Hat, Extrinsic and Intrinsic Motivation
• White Hat/Black Hat Motivations
• Intrinsic/Extrinsic Motivations
• Knowledge Check
Module Four: Other Behavioural Frameworks
• Behavioural Frameworks
• Mapping the Octalysis Framework onto other Behavioural Frameworks
• Reflection
Module Five: Case Study
Conclusion
Duration
SELF PACE
Course runs
| Date | Time | Venue | Registration Closing Date | Register |
|---|---|---|---|---|
| 02-03-2023 to 31-03-2024 |
08.00 - 18.00 | Self Pace Learning | 31-03-2023 |  |
Who should attend?
Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers
Programme leader
Self directed e-learning (Octalysis Group Ltd)
Course fee
| Programme Fee | Amount (including GST) | Remarks |
|---|---|---|
| Member Total Fee (inc. 8% gst) | $95.04 | - |
| Non-Member Total Fee (inc. 8% gst) | $95.04 | - |
Programme Executive In Charge : Kho Mei Yen
Telephone number : 6248 6137 | 62466746
Email : khomeiyen@sim.edu.sg