HUMAN-FOCUSED DESIGN MASTERCLASS 101 (ASYNCHRONOUS E-LEARNING)

SIM X SIM ACAD

Course overview

HUMAN-FOCUSED DESIGN MASTERCLASS 101 (ASYNCHRONOUS E-LEARNING)
Categories

SIM Digital Series

programme type
Course date

02-03-2023 to 31-03-2024

degree award
Provider

SIM ACAD

academic level
Course type

Self-Paced

projected fees
Course fee

(including GST)

Member Total Fee (inc. 9% gst) : $95.92
Non-Member Total Fee (inc. 9% gst) : $95.92

funding subsidy
Funding/Subsidy

N.A

HUMAN-FOCUSED DESIGN MASTERCLASS 101 (ASYNCHRONOUS E-LEARNING)


Course Overview

In today’s world, people are increasingly fatigued by traditional approaches to engagement and are looking for a more meaningful and enjoyable experience. The key to designing effective applications, projects, and campaigns then, is to first uncover the underlying motivations that drive people’s behaviour and actions.


Human-Focused Design looks into what makes people tick, how various core drives fuel sustained actions, and how to help people maintain a sustained course of action to meet desired goals. Once unlocked, this understanding can be applied to improve user engagement, sales, ROI, team motivation, teaching, relationships, and more.


Target Audience:

UI/UX designers, aspiring designers or anyone who wants to understand how human behaviour can be influenced by leveraging core drives and game design principles in decision-making applications and services.

Course benefits


  • Differentiate between Human-Focused Design and Function-Focused Design
  • State the elements of Octalysis Framework
  • Explain the importance of core drives in human behaviour
  • Describe each of the 8 core drives and its applications
  •  Explain which categories the 8 Core Drives fall within and their respective characteristics
  • Understand how the Octalysis Framework can overlap with a varying range of behavioural frameworks

Course outline

Introduction: Digital Stewardship

Module One: The Octalysis Framework

•           Overview of the Octalysis Framework

•           Human-Focused vs Function-Focused Design

•           Knowledge Check

Module Two: 8 Core Drives

•           The 8 Core Drives

•           Examples of use cases

•           Knowledge Check

Module Three: White Hat, Black Hat, Extrinsic and Intrinsic Motivation

•           White Hat/Black Hat Motivations

•           Intrinsic/Extrinsic Motivations

•           Knowledge Check

Module Four: Other Behavioural Frameworks

•           Behavioural Frameworks

•           Mapping the Octalysis Framework onto other Behavioural Frameworks

•           Reflection

Module Five: Case Study

Conclusion

Duration

SELF PACE

Course runs

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers

Programme leader

Self directed e-learning (Octalysis Group Ltd)

Course fee

Programme Executive In Charge : Patricia Lee

Telephone number : 6248 9447

Email : patricialee@sim.edu.sg