Course overview





Course type


Course fee

(including 7% GST)

Member Total Fee : $821.76
Non-Member Total Fee : $1,027.20


UTAP Funding

Course Overview

Whether we are dealing with internal or external stakeholders, suppliers or friends and family, unconsciously we negotiate almost daily. The positive result of that negotiation conversation is dependent on our perception of negotiation and our approach to obtain our goal.

Course benefits

  • Understand the application of negotiation in all work place conversations such as inter-department, vendor, colleague, etc
  • Strengthen your persuasion abilities when you need to influence without authority
  • Equip you with negotiation techniques to strengthen your problem solving abilities
  • Value deadlocks and differences at work as opportunities for dialogue and joint solutioning
  • Realise your own personal negotiation style approach
  • Understand the impact of personality and communication style
  • Prepare for negotiation towards an open yet collaborative atmosphere
  • Identify the different approaches of persuasion ( Cialdini’s Influence principles )
  • Mastering the techniques to design a negotiation dialogue
  • Articulate common ground between two parties
  • Conclude better agreements through a principled-approach

Course outline

Day One:

  • Personality profiling to understand your personality
  • Negotiation profiling to understand your style
  • Anticipating mixed signals when negotiating with different personalities
  • Understanding non-verbal cues: tone, words and body language
  • Reframing to the context and relationship status
  • Value of principled-based versus position-based approach

Day Two:

  • Reviewing the Harvard negotiation model
  • Reasons for failed negotiations
  • Turning a deadlock into a dialogue
  • Understanding the fundamentals of WAP, ZoPA and GaCV
  • Concessions creation and management
  • Common tactics and counter measures


2 days

Who should attend?

(Level 2) Supervisors, Executives, & Emerging Managers
(Level 3) New Managers

Programme leader

Regina Chua is a corporate client engagement consultant with extensive experience in the regional marketing and business development in Asia Pacific primarily in Singapore, China and India. After a successful 15-year career with Fortune 500 corporations, she founded Discipline Dynamics, a boutique sales training consultancy and her practitioner’s approach to customer engagement has earned her company recognition as being one of the top trainers in her field.

Focused on delivering business outcomes for clients, Regina offers a unique combination of corporate experience and field experience in client engagement in both the consumer and B2B markets. She has designed and conducted sales and customer service trainings all over the world for a wide range of clients including global giants like Philips Lighting, Takasago, AIG Insurance, Alliance Insurance, Samsung and SingTel.

Amidst the robust and comprehensive Key Accounts solutions offerings in the market, Regina is known for her street-smart and savvy approach to this complex subject matter. She relates well to the behaviour of the Asia Pacific customer and the field teams thus lending her credibility in the arena of strategic account management.

Her list of negotiation clients include Fortune 500 companies such as Ericsson, Power Seraya, Ministry of Home Affairs, Brunei Economic Development Board (BEDB), Volvo Commercial, Tien Wah Press, Siemens Healthcare, Siemens Vietnams.

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $821.76 -
Non-Member Total Fee $1,027.20 -
Early Bird Discount 10% Read Terms & Conditions

Programme Executive In Charge : Patricia Lee

Telephone number : 62489447

Email : patricialee@sim.edu.sg

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate.

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