Singapore MICE Challenge (SMC) 2026
SIM Team 1 advances to the Singapore MICE Challenge 2026 Finals!
We are thrilled to share that SIM Team 1 (comprising 4 final-year students from the University of Stirling) has successfully secured a place in the Singapore MICE Challenge (SMC) 2026 Finals! Imaginatively named Team To-Gather, the team delivered a brilliantly executed presentation during the highly competitive and hard-fought Semi-Finals held on 3 July 2026, to emerge as one of 6 finalist teams advancing to the finals. The team’s proposed event, Beyond Strangers, reimagines social connection for Gen Zs, curating an innovative lifestyle event where young people can overcome digital fatigue and social loneliness, and make meaningful connections in a safe, lively environment, through immersive, interest-based experiences, activities and authentic conversations.
The Singapore MICE Challenge (SMC) is an annual national student competition, organised by SACEOS (the Singapore Association of Convention and Exhibition Organisers of Singapore), which challenges students to reimagine the future of the MICE industry through innovative, impactful and industry-relevant event concepts. The theme for SMC2026, Going Beyond, challenges students to move past familiar models and think creatively out of the box to reshape the future of MICE events. The SMC 2026 Finals will be held on 31 July 2026, at Resorts World Sentosa, Equarius Hotel.
The team’s achievement is a testament to their exceptional dedication, resilience, creativity and teamwork. Their innovative event concept and well-crafted proposal in line with the SMC2026 competition theme demonstrated not only strong critical research and industry insights but also the ability to think beyond conventional event formats to envision meaningful social-economic impact for the future of the MICE sector.
A heartfelt thank you goes to our industry mentor, Mr Silvan Chua from Constellar Singapore, and SIM Academic Mentors Dr Eunice Tan, Mr Yow Hun Yen and Ms Suzanne Lau, whose invaluable guidance, encouragement, and mentorship have helped the team refine their ideas and excel throughout this applied learning journey! A big congratulations to SIM Team 1 on this outstanding milestone. We are incredibly proud of their achievements and look forward to cheering them on at the SMC 2026 Finals! . We wish them every success as they continue to #GoBeyond and showcase the best of SIM talent!
For more information on SMC2026: https://saceos.org.sg/singapore-mice-challenge-2026/