Singapore Institute of Management rebrands to reflect its refreshed mission to future-proof the workforce and to deliver positive impact for learners


20 Jul 2022


5 mins read

Earlier today, Singapore Institute of Management (SIM), one of the region’s leading education and lifelong learning institutions, revealed a rebranded identity to reflect a new industry-focused and skills-based era of lifelong learning at an internal hybrid event at SIM’s campus in Clementi.

The new face of SIM, which is visible across its website, materials and social channels from today, features the tagline ‘Learn for Life, Thrive for Life’, with a vibrant red and blue colour palette. The colour red represents the ‘little red dot’ while the blue is a nod toward the future. Further, circular and triangular elements reflect SIM’s well-rounded approach to education, as well as its drive to help all learners reach their peak potential and to go higher in their pursuits of self-defined success.

Attending the event today were Founder Members and Board of Directors of SIM, Board of Directors of the SIM People Development Fund, Governing Council members of SIM Society, partners, guests and staff.

Retracing the history of SIM since its inception in 1964, Ms Euleen Goh, Chairman of SIM Board of Directors, emphasised that SIM’s “social purpose has always been to enable individuals – with or without the means – to have access to the best learning programmes to improve and keep improving their socio-economic outcomes, as well as the economic outcomes of the organisations they serve”.

Against a backdrop of constantly evolving environment, Ms Goh said that SIM must remain fully committed to harnessing new knowledge, skills and technology, as well as leveraging its ecosystems to enable all learners, from young undergraduates to working adults, to pursue continuous learning and professional development, and corporates to achieve sustained excellence through talent development.

Reiterating SIM’s raison d’être, Mr Seah Chin Siong, President and Chief Executive Officer of SIM, shared that SIM has always been inspiring inspiring learners to thrive in life through lifelong learning.

On how SIM will achieve its refreshed mission to empower learners to be future-ready as SIM pivots to being “industry-focused, skills-based and learner-centred”, Mr Seah went on to cite a series of exciting initiatives that SIM has embarked on. These included the launch of the SIM Learner Advisory and Career Centre, the Centre for Micro-Credentials, and the Centre for Systems Leadership to help and guide learners on their path to success by equipping them with industry-relevant knowledge and skills. SIM’s SGUnited Jobs and Skills programmes have facilitated mid-career learners to get job placements while new partnerships with companies such as M1 and NCS will ensure they are able to grow and retain their talent with SIM’s training and academic programmes. In addition, a new series of C-suite programmes will be launched within these two years to inspire senior management executives with leadership tools to effect change within their organisations.


Mr Seah Chin Siong, President and Chief Executive Officer, SIM, commented that SIM has
practised what it preached by launching a ‘Learning@SIM’ initiative to enhance its internal
individual and organisational capabilities.



[From left to right] Ms Euleen Goh, Chairman, SIM Board of Directors; Mr Richard Eu,
Founder Member, SIM; and Mr Seah taking a group photo after unveiling the new SIM logo
which, with its vibrant colours and a strong identity, is synonymous with agility, adaptability
and dynamism, and symbolises a forward-looking stance.



A new SIM brand film was also screened at the event which seeks to motivate learners to
never stop learning, no matter what life stage they are at.



Founder Members and Board of Directors of SIM, Board of Directors of the SIM People
Development Fund, Governing Council members of SIM Society, partners, guests and staff at
the SIM Rebranding Launch event at SIM Clementi campus.



Eager guests and staff taking photos at a photo wall which showcases the new SIM brand.

The new SIM look comes as many industries have undergone rapid transformation brought about by accelerated technological innovation and increased automation. SIM hopes to prepare learners for the future by equipping them with lifelong skills to be agile and resilient so that they not only can advance in their professional careers, but also deliver positive outcomes for the organisations they work in and throughout the wider community. SIM will do this with its wide range of programmes offered through its core business entities, SIM Academy and SIM Global Education.

SIM Academy includes SIM’s Professional Development and Enterprise Solutions programmes. The former helps professionals and enterprises to drive business value in order to achieve peak personal and enterprise performance, while the latter enables organisations to develop their talent and human capital through strategic roadmaps, customised deep skilling and coaching solutions under SIM’s Integrated Learning Model. SIM Global Education connects learners with some of the world’s best higher education programmes that have been developed in collaboration with leading educational institutions from the United Kingdom, the United States, Australia and Europe.

In line with its journey to pioneer the future of education and as the start of a new SIM Future Work Series, SIM will be organising a thought leadership event in September, which will focus on the sharing of perspectives and insights by prominent leaders on what the future of work could look like. More details will be announced by SIM.