Inaugural graduation held virtually due to Covid-19
In the face of current challenges facing the events and hospitality sectors, industry players are leveraging their ingenuity in coming up with innovative experiences to woo customers.
“The MICE, hospitality and tourism industries are charting unique pathways for recovery and growth. They are reaching out to new market segments with new ideas, and finding ways of delivering novel and better customer experiences,” said Professor Wei Kwok Kee, Provost of SIM Global Education.
Prof Wei was speaking to graduates at the inaugural SIM-La Trobe University Graduation Ceremony from the event management, as well as tourism and hospitality programmes.
With the pandemic crisis being far from over, he told graduates to be prepared for a slow recovery of the sectors that they will be entering into and to overcome the obstacles by learning from companies who have made major business transformations.
Citing some examples, Prof Wei mentioned the use of technology in online and hybrid events including the use of emerging technologies such as extended reality to enhance the customer experience of these events. The tourism and hospitality sectors are also using novel ways to entice Singaporeans to spend their holidays without leaving the country, such as through staycations, daycations and glamping.
“In every crisis, there will always be opportunities to be seized. Take up the challenge to think out of the box to find and create new ideas and fresh offerings,” he said.