Awarded and developed by: University of Stirling, UK
The Bachelor of Arts (Honours) Sport Business Management programme is designed to meet the industry’s demands for skilled sport managers who will work in the sport industry, which includes sport events and sport organisation management. Through the integration of sports science, management knowledge, professional and transferable skills, students are equipped with the flexibility and capability to operate effectively in a wide a variety of customer-oriented environments in both domestic and international sports markets.
The Sport Professional Practice module in the programme provides students with the opportunity to get a hands-on experience of management in a sport business environment. Students will acquire the knowledge and applied skills required to organise and implement sport-related events, support operational practices within sport clubs and governing bodies, and contribute to the planning and promotion of sport initiatives. This applied learning experience further prepares students for successful careers within the sports industry by bridging academic knowledge with industry practice.
The sports industry is one of the sectors experiencing economic growth in both Singapore and globally, generating as much as $700 billion yearly in sporting goods, apparel, equipment, and fitness spending.
In Singapore, government initiatives such as Sport Singapore’s Vision 2030 are further accelerating industry growth through major investments in sports infrastructure, community facilities, and high-performance sport systems, creating strong and diverse career opportunities across the sector.
With expected growth both locally and internationally, there is a rising demand for talented professionals who can understand the sports business industry and apply business management and leadership skills in a dynamic and competitive environment.
