Awarded and developed by: University of Stirling, UK
Exponential Growth in the Sports Industry Globally
The sports industry is one of the sectors experiencing economic growth in both Singapore and globally. The sports industry generates as much as $700 billion yearly in sporting goods, apparel, equipment, and fitness spending.
Globally, revenue of sports events should continue to grow in the next cycle with projected revenue of $90.9 billion by 2017.
The Singapore Sports Hub attracts high-profile sporting events and is poised to become the premier sports mecca in Southeast Asia.
With expected growth both locally and globally, there is a demand for talented professionals who understand the sports business industry and can use their business management and leadership skills to best effect.
Bachelor of Arts (Honours) Sport Business Management
Programme Overview
Academic Level
Bachelor's Degree, Single Major
Awarded by
University of Stirling, UK
Programme type
Full-time & Part-time, Full‑time: No intake | Part‑time: No intake
Campus location
SIM Campus
Application Dates
No intake
Estimated Fees
(incl. GST)*
S$52,974.00 to S$56,244.00
* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.
Bachelor of Arts (Honours) Sport Business Management, University of Stirling
Programme Outline
Learning Outcomes
The Bachelor of Arts (Honours) Sport Business Management has been designed to meet the sporting industry’s requirement for technically competent, customer oriented, commercially minded practitioners who have the flexibility and capability to apply their skills and knowledge in a variety of customer oriented environments in both domestic and the international market place. This will involve integrating sports science, management, professional and transferable skills.
Further Studies & Career Prospects
Further EducationGraduates can apply for Stirling’s taught postgraduate programmes including, Master of Science Sport Management (with internship).
For an up-to-date list of postgraduate programmes available at the University, please visit the University’s website at: https://www.stir.ac.uk/
Able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the sports related industries. Opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.
Why study at SIM x University of Stirling
Stirling is Scotland’s University for Sporting Excellence, and ranked top 25 in the UK for Sports Science (The Complete University Guide 2017)
A 5-star ranking for teaching, employability, internationalisation, facilities and inclusiveness in the QS World University Rankings 2016
Intake Dates (Full-Time)
Aug Intake
PROGRAMME DURATION
No intake
APPLICATION PERIOD
No intake
Duration of programme: Two to three years
Maximum candidature:
4 years - 2 years pathway
6 years - 3 years pathway
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.
Intake Dates (Part-Time)
Aug Intake
PROGRAMME DURATION
No intake
APPLICATION PERIOD
No intake
Duration of programme: Two to three years
Maximum candidature:
4 years - 2 years pathway
6 years - 3 years pathway
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.
Curriculum
Structure
- Two semesters a year with a structured curriculum of fifteen (15) modules and a work-based project
- Classroom learning comprising:
- Activities
- Lab work
- Lectures
- Tutorials
- Workshops
- Year 1: 3-hour classes per module over 13 weeks, conducted by local practitioners
- Year 2 & 3: Face-to-face lectures by University of Stirling teaching faculty, complemented by tutorials from local practitioners — delivered on block teaching basis
- List of lecturers' teaching modules: NA
- Lectures by Stirling faculty are typically scheduled from 9.30am to 3.00pm on weekdays over two weeks per module, with breaks in between sessions.
- Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session
- Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated. Saturday classes may occasionally be scheduled if required.
- Average teacher-student ratio: 1:50
- Minimum class size to commence: 50 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
Assessment & Attendance
- Attendance requirement:
- Local students: 75%
- International students: 90%
- Assessments:
- Continuous assessments such as:
- Presentations
- Tutorial exercises
- Individual/group assignments
- Written exams
- Project
- Continuous assessments such as:
Assessments are subject to change by the University.
- End-of-semester main exams: December and May
- Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.
Requirements to Graduate
Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Sport Business Management Degree.
The degree awarded and degree certificate is the same as that awarded in the UK.
Modules
The modules to be offered would be pre-determined by the university.
The modules listed here and on the University’s website may occasionally be subjected to change.
- Fundamentals of Business & Management (20 credits)
- Fundamentals of Marketing (20 credits)
- Leisure Management and Consumption (20 credits)
- Marketing, Ethics and Society (20 credits)
- Operations Management (20 credits)
- Issues and Concepts in Sports Studies (20 credits)
- Sports Policy (20 credits)
- Managing the Consumer Experience (20 credits)
- Financial Business Modelling (20 credits)
- Managing the Business of Sport (20 credits)
- Developing Sustainable Events (20 credits)
- Project Management (20 credits)
- Sport Governance (20 credits)
- Sport Marketing (20 credits)
- Professional Development and Practice (20 credits)
- Work-based Project (60 credits)
Students can choose to attend only one semester of study at the University of Stirling home campus in the UK. The experience also enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.
- Students are expected to complete modules equivalent of 60 credits in the UK.
- The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
- The selection criteria, terms and conditions for the Exchange Semester will be shared prior to application opening period.
- Exchange semester is contingent on global conditions and travel restrictions.
View list of modules and descriptions
Note: Students are required to own a laptop equipped with at least Microsoft Windows 10 or Apple MacOS Catalina (10.15) and 8GB RAM (recommended).
Admission Criteria
Entry Qualifications
Admission to Year 1 of the programme
- GCE ‘A’ level passes; or
- International Baccalaureate (IB) Diploma or other equivalent pre-university certificates
Admission to Year 2 of the programme
- Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme
- Applicants with a Non-Sports and/or Non-Marketing related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Sports Studies and Marketing for entry into the Year 2 programme.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
English Language Requirements
Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:
- Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
- TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
- IELTS 6.0 overall (no band less than 5.5); or
- Successful completion of a recognised approved Diploma, where the language of instruction was English
Preparatory Course in Sports Studies and Marketing (If Required)
Developed and awarded by SIM, Singapore.
May intake (Full-Time)*
Programme Duration: No intake
Application period: No intake
*Dates are subject to change
Applicants with a Non-Sports and/or Non-Marketing related polytechnic diploma or suitable qualifications are required to complete and pass a three-month SIM Preparatory Course in Sports Studies and Marketing for entry into Year 2 of the Bachelor’s programme.
Additionally, applicants are required to meet the academic and English requirements of the degree programme. Please refer to the full admission requirements of the degree programme here.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
- The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling.
- Introduction to Marketing
- Sports Studies
- University of Stirling may require students to complete a minimum of one and up to a maximum of two modules.
- Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components
- Class duration: Typically 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required
- Assessments: Either by written exams, continuous assessments^ or a combination of both
- Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits.
- Average teacher-student ratio – 1:40
- List of lecturers' teaching modules: NA
- Minimum class size to commence: 25 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
- Maximum candidature: 3 months, there will not be any refund or recourse should students fail to complete the programme within the candidature period
- Attendance requirement:
- Local students – at least 75% rate
- International students – at least 90% rate
- Certificate of Completion: Awarded upon successfully passing the Preparatory Course in Sports Studies and Marketing, there will not be any refund or recourse should students fail to complete the course within the course duration
View preparatory modules and descriptions
^Continuous assessments may include in-class tests, assignments, online quizzes, etc.
Fees & Financial Aid
Programme Fees
Preparatory Course in Sports Studies and Marketing* (if applicable)
S$708.50 per module
*Fees are inclusive of 9% GST and are payable in full before course commencement. Fees do not include textbook. Valid for 2026 intake only.
Bachelor’s Programme Fees*
Local students
Year 1: S$9,810.00
Year 2 & 3: S$43,164.00
Total: S$52,974.00
International students
Year 1: S$10,202.40
Year 2 & 3: S$46,041.60
Total: S$56,244.00
*Fees are inclusive of 9% GST and are payable before the commencement of each semester. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2026 intake only.
Mandatory Fees
All fees inclusive of prevailing GST.
|
Student Development Fee Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. Payable with the programme fee’s first instalment. |
S$621.30 |
|
International Student Induction Fee A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience. As applicable, payable with the programme fee’s first instalment. |
S$436.00 |
|
Application Fee Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. |
Local applicants: S$109.00 International applicants: S$545.00* |
Scholarships & Bursaries
SIM GE Bursary
The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.Learn more
SIM GE Bursary
SIM GE Scholarship
The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to Singapore citizens, permanent residents and international students.
Learn more
SIM GE Scholarship
