Singapore Institute of Management celebrates 60th anniversary in Vietnam, rebrands with new initiatives to reflect new era of learning

Singapore Institute of Management (SIM) kickstarted its 60th anniversary celebrations in the region with its first stop at Hanoi, Vietnam, on 28 June. Held at the Pullman Hanoi, SIM officially launched its rebranded identity as part of its 60th anniversary celebrations, to reflect a new industry-focused and skills-based era of lifelong learning.

28 June 2024

Gracing the event was Guest of Honour, Mr Ian Tan, Deputy Chief of Mission and Counsellor, of the Singapore Embassy in Hanoi. Around 60 guests, made up of SIM’s corporate partners, alumni, and members of the Vietnamese media were present at the event.

[From left to right] Professor Wei Kwok Kee, Provost, SIM Global Education; Mr Ian Tan, Deputy Chief of Mission and Counsellor of the Singapore Embassy in Hanoi, and Mr Gerald Lum, Director, Brand Marketing and Communications, SIM, revealing the new SIM brand at the event.

Commenting on the rebrand, Director, Brand, Marketing & Communications, SIM Mr. Gerald Lum, said: “SIM has been at the forefront of encouraging lifelong learning and upskilling Singapore’s and the region’s workforce since its inception 60 years ago.”

"Our mission is to foster resilient, resourceful, and responsible individuals who are highly employable. By maximising human capital potential, we create a positive multiplier effect when they enrich the communities and organisations they serve in turn, shaping a brighter future for society."

Mr Gerald Lum giving an address at the event.

During the event, three new initiatives were announced, to offer greater support to prospective learners in Vietnam, current learners as well as SIM alumni. This includes the opening of the new Representative Office in Hanoi, transitioning from its previous location in Ho Chi Minh City. The move aims to provide consolidated support for learners in Vietnam, to help them make informed decisions about transnational education.


[From left to right] Mr Justin Seow, Country Manager (Vietnam), SIM Global Education, Professor Wei Kwok Kee, Provost, SIM Global Education, and Mr Gerald Lum, Director, Brand Marketing and Communications, SIM, officially opening the new Representative Office in Hanoi with a ribbon cutting ceremony at the event.

SIM also announced that all current learners and alumni will have access to complimentary and subsidised micro-credential courses from October 2024 to March 2025. These courses cover career-ready skills to secure dream jobs, essential core skills to enhance work performance, and cutting-edge digital modules. Upon completion, learners will earn digital badges which enhance their employability.

As an extension of SIM’s support for its alumni to facilitate ongoing learning and upskilling as alumni progress in their careers, SIM launched the Overseas Alumni Chapter (OAC) for Hanoi, the second in Vietnam, following the well-established chapter in Ho Chi Minh city.

In a show of its commitment to empowering Vietnamese to be resilient, resourceful and responsible, SIM signed four Memorandums of Understanding (MOU) with Duy Tan University, FPT Schools, the Olympia Schools and Ispace Cyber Security College.

The MOU with Duy Tan University provides opportunities for its learners to continue their studies with SIM in Singapore and gain globally recognised academic qualifications seamlessly. MOUs with FPT Schools, The Olympia Schools, and Ispace Cyber Security College were also signed to collaborate in areas of promotion, explore and provide opportunities on scholarships, and study tours to SIM. By collaborating closely with local educators and institutions, we aim to share knowledge, resources, and expertise, fostering a spirit of mutual growth and development.

Commenting on these initiatives, Provost, Singapore Institute of Management Global Education, Professor Wei Kwok Wee, said: “These initiatives support SIM’s purpose; to nurture minds for lifelong learning. By providing pathways for learners from all backgrounds, such as our scholarships and bursaries, we also create social impact by contributing towards a more equitable society through access to quality education. On our Diamond Jubilee, we rededicate ourselves to our legacy of fostering resilience and adaptability in our learners to navigate the ever-changing global landscape.”