Course overview


Digital Tools



Course type


Course fee

(including 7% GST)

Member Total Fee : $1,498.00
Non-Member Total Fee : $1,498.00




Course Overview

With the recent boom in e-Commerce spurred by the pandemic, there is a rising demand for marketing professionals with e-Commerce skillsets. This comprehensive 2-day course will equip learners with the fundamentals of developing e-Commerce strategies and campaign management tactics to effectively set up their online store, leverage e-commerce marketing channels and manage their e-commerce partners.

Course benefits

• Understand the eCommerce landscape today and identify emerging trends 

• Construct a sound e-Commerce strategy for your business

• Develop and manage successful e-Commerce campaigns

• Leverage the right channels and liaise with partners to reach the target audience

• Evaluate customer satisfaction and sales data to measure campaign performance

Course outline

This programme empowers professionals and marketing managers to contribute to the growth of their organisation’s online business by enhancing the customer experience and satisfaction level, online awareness, website and campaign visibility. They will also learn tactics to manage and run successful e-Commerce campaigns to achieve sales objectives.

• Overview of e-Commerce landscape and trends today

• Identifying the right e-Commerce solution that suits your business needs

• Best Practices for successful e-Commerce marketing

• Building a customer value proposition for your business

• Managing customer types and customer satisfaction

• Effective pricing strategies for your e-Commerce business

• Crafting an effective e-Commerce business plan

• Setting up an online store

• Developing a comprehensive e-Commerce campaign

• techniques and tools to manage e-Commerce campaigns


2 days

Who should attend?

Level 3 - New Managers
Level 4 - Managers

Programme leader

Lead Trainer: Ms Valerie Lee

Valerie Lee is a business entrepreneur and an ACLP-certified Specialist Adult Educator amongst the accredited Adult Education Professionals. She has founded several success-ful business ventures involving the design and supply of propriety smart apparels for large corporations, leading nascent developments in IoT and AI applications to solve in-dustry pain points, and consulting for corporate clients and business owners. She is an accomplished digital marketing strategist and trainer, well sought after for her expertise, passion and business insights. 

Valerie Lee, founder of Intangibles Consultancy Pte Ltd, holds a Master of Busi-ness Administration and a first degree in Mechanical Engineering from National Universi-ty of Singapore. More recently, she was featured in the inaugural Singapore 100 Women in Tech 2020 List. 

Co-Trainer: Mr Ang Tze Wei

With more than 10 years of Industry Experience, Mr Ang Tze Wei found his interest in sharing and imparting his knowledge. He is ACLP-certified trainer for Professional Diplo-ma, Digital Marketing, eCommerce, robotics, coding courses and consultant for various IT projects. His professional experiences include computer network security research, project lead for system integration projects involving campus wide enterprise access control system, radio-frequency identification (RFID) card access system, turnstiles sys-tem and software architect for high availability 2 factor authentication servers including banks and institutions.

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $1,498.00 -
Non-Member Total Fee $1,498.00 -

·      Provide Gmail address for group project

·      Bring own laptop for class activities

Enquiries : Patricia Lee - 62489447 ,

To register for the programmes now, select the preferred programme run-dates below through the register icon.