SIM announced its rebranding in China, the first of several regional rebranding campaigns

23 Aug 2022

5 mins read

Singapore Institute of Management (SIM) officially announced its rebranded identity in China on 23 Aug 2022 to reflect a new industry-focused and skills-based era of lifelong learning. This announcement was made after unveiling its new brand in Singapore in July. This is the start of several rebranding campaigns that SIM will embark on in the regional countries.
 
The new SIM logo was launched at a hybrid event, attended physically by the media, partners of SIM and other special guests, at the Mandarin Oriental Pudong, Shanghai.
 
Addressing the attendees, Professor Wei Kwok Kee, Provost, SIM, in a video recording, said: “The world is changing at an unprecedented rate, and as we move forward, our role as a lifelong learning institution is to prepare our learners—no matter where they are from—for the future. We must equip them with lifelong skills to be both agile and resilient, to not only advance in their professional careers, but also to deliver positive outcomes for the organisations they work in, and throughout the wider community.”
 
In line with the rapidly changing world, Ms Celia Her, Assistant Director, Student Recruitment, SIM Global Education, commented that SIM’s raison d’être has always been to inspire and empower learners of today and tomorrow to thrive in life through lifelong learning.  “We enable them to achieve better socio-economic outcomes for themselves and the organisations they serve. We have been doing this for close to 60 years. Going forward, our mission will be to future-ready our learners as we pivot to being industry-focused, skills-based and learner-centred,” she added over a video recording.
 
[From left to right] Mr Zhou Sheng, an expert on international education; Ms Zhang Yaqin, General Manager, Bank of China (Shanghai); Ms Tham Wanrong, Deputy Consul-General, Singapore Consulate-General, Shanghai; Mr Michael Zhang, General Manager (China), Student Recruitment, SIM Global Education; Ms Tan Lee Lee, Director, SBA Stone Forest (China); and Ms He Shujun, Client Manager, Singapore Airlines, getting ready to launch the new SIM brand at the event.
 
The special guests, together with Mr Michael Zhang, General Manager (China), Student Recruitment, SIM Global Education (3rd from right), toasting to the successful launch of the new SIM brand in China.
 
Mr Michael Zhang, General Manager (China), Student Recruitment, SIM Global Education, giving an overview of SIM’s development in China and how SIM’s holistic education system can benefit learners from China.
 
[From left to right] Ms Zhang Yaqin, General Manager, Bank of China (Shanghai); Ms Tan Lee Lee, Director, SBA Stone Forest (China), and Mr Zhou Sheng, an expert on international education, having an engaging discussion with Mr Michael Zhang, General Manager (China), Student Recruitment, SIM Global Education, on the importance of lifelong learning and the employment prospects of SIM graduates in China and Singapore.

As a result of the pandemic over the past two years, there is a growing trend for Asian students to choose nearby countries for overseas studies. Singapore, being the bridge between the east and the west, has increasingly become the preferred choice for many Chinese students.
 
Ever since SIM Global Education entered the Chinese education market in 2003, it has been receiving enthusiastic response from Chinese students. Currently, it has a total student enrolment of about 16,000 students, with Chinese students accounting for about 12% of the student population. Since 2021, SIM Global Education started setting up Overseas Teaching Centers in China in cities such as Beijing, Shanghai, Guangzhou and Shenzhen, enabling Chinese students to undergo some courses in China first before easing into their overseas studies in Singapore. In addition, SIM Global Education has sought internship and employment opportunities for Chinese graduates by establishing relationships with several financial and headhunting companies in China.
 
“China has always been one of the most important overseas markets for SIM. I am excited to continue our journey with all of you into the future of work and the future of learning together,” said Professor Wei to the attendees.