MARKETING ANALYTICS AND INSIGHTS

SIM X RMIT

Course overview

Categories

RMIT Online Series

Course date

07-11-2022 to 19-12-2022

Provider

RMIT

Course type

Instructor-Led

Course fee

(including 7% GST)

Non-Member Total Fee : $890.00
RMIT Alumni Total Fee : $756.50

Funding/Subsidy

UTAP Funding

Course Overview

Why study Marketing Analytics and Insights

This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.

Course benefits

What you'll learn

Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.

Course outline

How it works

Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.

Duration

6 weeks

Course runs

Date Time Venue Registration Closing Date Register
07-11-2022 to
19-12-2022
08.00 - 17.00 Online 24-10-2022

Who should attend?

(Level 2) Supervisors, Executive, & Emerging Managers     
(Level 3) New Managers     
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite

Programme leader

RMIT Instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $890.00 -
RMIT Alumni Total Fee $756.50 -

Learning mode: Self-paced learning


Enquiries : Patricia Lee - 62489447 / patricialee@sim.edu.sg

professional-development