Course overview


Digital Tools

Course date

20-10-2022 to 21-10-2022



Course type


Course fee

(including 7% GST)

Member Total Fee : $1,498.00
Non-Member Total Fee : $1,498.00




Course Overview

This is an interactive and hands-on masterclass for individuals and corporations to gain fundamental skills and frameworks of social media management in order to effectively reach out to their customers. At the end of the course, they will master the skills to manage social media platforms across Facebook, Instagram, YouTube and LinkedIn, implement effective social campaigns to deliver business goals, conduct social media analysis and metrics report, leverage social media management tools and optimise their social media strategy.

Course benefits

• Develop effective social media strategy to deliver value propositions

• Launch effective social media campaigns across various platforms

• Formulate and execute social media management strategies

• Define metrics and analyse reports via social media analytics to measure cam-paign effectiveness and ROI

• Leverage customer insights and social media management tools

Course outline

This programme allows marketers, managers and professionals to build their capabilities in tapping on social media platforms to reach out to their target customers. By applying the methodologies, tactics and social media management know-hows mastered in this 2-day programme, they will be empowered with the knowledge and skills to formulate effective social media strategies to drive engagement, customer acquisition and deliver impactful value propositions for their business.

• Overview of various social media marketing platforms 

• Select the appropriate platform that suits your business needs

• Learn the best practices of social media content creation and curation

• Strategic planning and formulation of social media goals

• Perform social media audit to identify improvement opportunities

• Understand the fundamentals of effective social media management

• Tap into customer insights and social media management tools

• Set up social media business accounts and manage community groups

• Execute and optimize a Facebook campaign for your business


2 days

Course runs

Date Time Venue Registration Closing Date Register
20-10-2022 to
09.00 - 17.00 SIM Management House 06-10-2022

Who should attend?

Level 3 - New Managers
Level 4 - Managers

Programme leader

Lead Trainer: Ms Valerie Lee

Valerie Lee is a business entrepreneur and an ACLP-certified Specialist Adult Educator amongst the accredited Adult Education Professionals. She has founded several success-ful business ventures involving the design and supply of propriety smart apparels for large corporations, leading nascent developments in IoT and AI applications to solve in-dustry pain points, and consulting for corporate clients and business owners. She is an accomplished digital marketing strategist and trainer, well sought after for her expertise, passion and business insights. 

Valerie Lee, founder of Intangibles Consultancy Pte Ltd, holds a Master of Busi-ness Administration and a first degree in Mechanical Engineering from National Universi-ty of Singapore. More recently, she was featured in the inaugural Singapore 100 Women in Tech 2020 List. 

Co-Trainer: Mr Ang Tze Wei

With more than 10 years of Industry Experience, Mr Ang Tze Wei found his interest in sharing and imparting his knowledge. He is ACLP-certified trainer for Professional Diplo-ma, Digital Marketing, eCommerce, robotics, coding courses and consultant for various IT projects. His professional experiences include computer network security research, project lead for system integration projects involving campus wide enterprise access control system, radio-frequency identification (RFID) card access system, turnstiles sys-tem and software architect for high availability 2 factor authentication servers including banks and institutions.

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $1,498.00 -
Non-Member Total Fee $1,498.00 -

• Provide Gmail address for group project

• Bring own laptop for class activities

Enquiries : Patricia Lee - 62489447 , patricialee@sim.edu.sg

To register for the programmes now, select the preferred programme run-dates below through the register icon.