EXPLORING SOCIAL COMMERCE AND ENTREPRENEURIAL MARKETING

SIM

Course overview

Categories

Digital Tools

Course date

23-11-2022 to 24-11-2022

Provider

SIM

Course type

Instructor-Led

Course fee

(including 7% GST)

Member Total Fee : $1,926.00
Non-Member Total Fee : $1,926.00

Funding/Subsidy

N.A

EXPLORING SOCIAL COMMERCE AND ENTREPRENEURIAL MARKETING


Course Overview

Through this interactive and hands-on Social Commerce and Social Media Marketing masterclass, entrepreneurs and business leaders will be equipped with the marketing frameworks, core concepts of digital marketing and social media management tools to effectively reach out to their target customers. At the end of the course, they will master the necessary skills to formulate, execute and evaluate social media strategies across various platforms like FaceBook, Instagram, TikTok and LinkedIn to implement social commerce and monitor the performance of social campaigns to deliver business goals.

Course benefits

BUSINESS OUTCOMES

This practitioner-focused programme helps business professionals tap on social commerce and various social media platforms to reach out to customers and build sustainable social media strategies for their organisations. Through innovative and strategic planning, learners will leverage social media campaigns to drive engagement, boost customer acquisition and sales, and deliver impactful value propositions for their business.

LEARNING OUTCOMES

·      Formulate, execute and evaluate a Social Media Strategy

·      Develop and execute an innovative Social Media Marketing plan

·      Tap on Social Commerce to increase sales

·      Leverage tools to manage and optimize social media campaigns

·      Grow online communities and advocates on various social media platforms

Course outline

·      Introduction to Digital Commerce

·      Concepts of Social Commerce and Strategy

·      Benefits and Limitations of Social Commerce

·      Concept of Omichannels and customer journey

·      Fundamental of Digital Marketing

·      Developing an effective Social Media Strategy for your channels

·      What is User-Generated Content?

·      Exploration of Social Media Management Tools

·      Implement and monitor social media campaigns

·      Evaluate effectiveness of social media channels


Course Pre-requisite:

·      Provide Gmail address for group project

·      Bring own laptop for class activities

As part of the training and learning during this course, photography and/or video recording of participants in action will be done.

Duration

2 days

Course runs

Date Time Venue Registration Closing Date Register
23-11-2022 to
24-11-2022
09.00 - 17.00 SIM Management House 09-11-2022

Who should attend?

Level 3 - New Managers
Level 4 - Managers

Programme leader

Valerie Lee is a business entrepreneur and an ACLP-certified Specialist Adult Educator amongst the accredited Adult Education Professionals. She has founded several successful business ventures involving the design and supply of propriety smart apparels for large corporations, leading nascent developments in IoT and AI applications to solve industry pain points, and consulting for corporate clients and business owners. She is an accomplished digital marketing strategist and trainer, well sought after for her expertise, passion and business insights.


Valerie Lee, founder of Intangibles Consultancy Pte Ltd, holds a Master of Business Administration and a first degree in Mechanical Engineering from National University of Singapore. More recently, she was featured in the inaugural Singapore 100 Women in Tech 2020 List. 

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $1,926.00 -
Non-Member Total Fee $1,926.00 -

Enquiries: Kho Mei Yen - 62486137 | 62466746, khomeiyen@sim.edu.sg

professional-development