Course overview


Digital Tools

Course date

27-10-2022 to 28-10-2022



Course type


Course fee

(including 7% GST)

Member Total Fee : $1,498.00
Non-Member Total Fee : $1,498.00




Course Overview

This intensive and hands-on Search Engine Marketing (SEM) course is specially tailored for marketing managers and professionals to help them develop effective SEM strategies and create Google Ads and PPC campaigns that generate leads, sales and online traffic. Through real-time projects and a step-by-step approach, participants will master how to set up targeting, analyse ad performance and identify improvement opportunities for SEM campaigns.

Course benefits

• Develop effective Search Engine Marketing strategies to achieve marketing objectives

• Perform competitor analysis, keyword research and identify targeting segments

• Write effective ads, run split testing and implement bidding strategies

• Analyse and measure campaign performance to maximise ROI

• Leverage SEM campaign management tools to optimise campaign ad spend

Course outline

This 2-day programme will equip learners with the techniques and know-how to successful implement SEM strategies that increases the visibility of their business through better online traffic. With the skills to effectively run, measure and optimise SEM campaigns, they will champion their company’s marketing goals to enhance awareness, lead conversion and sales.

• Set up, manage and monitor Google Ads (PPC) Campaign

• Conduct competitor analysis and keyword research

• Writing effective ad copy

• Creating a landing page for your ad campaign

• Implement audience targeting strategies and A/B testing 

• Set actionable metrics and conversion tracking to measure campaign performance

• Analyse reports and optimize search campaign performance 

• Implement SEM bidding strategies

• SEM Campaign Management tools


2 days

Course runs

Date Time Venue Registration Closing Date Register
27-10-2022 to
09.00 - 17.00 SIM Management House 13-10-2022

Who should attend?

Level 3 - New Managers
Level 4 - Managers

Programme leader

Lead Trainer: Ms Valerie Lee

Valerie Lee is a business entrepreneur and an ACLP-certified Specialist Adult Educator amongst the accredited Adult Education Professionals. She has founded several success-ful business ventures involving the design and supply of propriety smart apparels for large corporations, leading nascent developments in IoT and AI applications to solve in-dustry pain points, and consulting for corporate clients and business owners. She is an accomplished digital marketing strategist and trainer, well sought after for her expertise, passion and business insights. 

Valerie Lee, founder of Intangibles Consultancy Pte Ltd, holds a Master of Busi-ness Administration and a first degree in Mechanical Engineering from National Universi-ty of Singapore. More recently, she was featured in the inaugural Singapore 100 Women in Tech 2020 List. 

Co-Trainer: Mr Ang Tze Wei

With more than 10 years of Industry Experience, Mr Ang Tze Wei found his interest in sharing and imparting his knowledge. He is ACLP-certified trainer for Professional Diplo-ma, Digital Marketing, eCommerce, robotics, coding courses and consultant for various IT projects. His professional experiences include computer network security research, project lead for system integration projects involving campus wide enterprise access control system, radio-frequency identification (RFID) card access system, turnstiles sys-tem and software architect for high availability 2 factor authentication servers including banks and institutions.

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $1,498.00 -
Non-Member Total Fee $1,498.00 -

·      Provide Gmail address for group project

·      Bring own laptop for class activities

Enquiries : Patricia Lee - 62489447 , patricialee@sim.edu.sg

To register for the programmes now, select the preferred programme run-dates below through the register icon.