BUSINESS OUTCOMES :
Participants can expect to improve their competitive quotient by proactively increasing their creative momentum becoming leaders rather than mere imitators. Fresh innovative ideas, concepts and approaches will improve public and market perception of their product and service offerings. The innovative thrust which follows can only result in improving their market share. A more vibrant workforce can be expected because of the sense of involvement and achievement resulting from the ability to take the lead in creative thinking and innovation approaches.
LEARNING OUTCOMES :
- Clearly identify the issues at stake through the use of a simple perception framework to create a relevant landscape as a realistic reference point
- Use specific Lateral Thinking tools to easily identify new targets for improvement
- Learn in-depth applications of the powerful RANDOM INPUT TECHNIQUE to generate alternative creative insights and innovative applications
- Learn the PROVOCATIVE techniques of Lateral Thinking to surmount the obstacles to creative thinking posed by logic and experience
- Learn to HARVEST creative thinking output by sequencing them to create a FAN CONCEPT strategy