DIGITAL MARKETING STRATEGY + IMPLEMENTING DIGITAL MARKETING CAMPAIGNS

SIM X RMIT

Course overview

Category

RMIT Online Series

Course date

05-09-2022 to 17-10-2022
26-09-2022 to 07-11-2022
10-10-2022 to 21-11-2022
07-11-2022 to 19-12-2022

Provider

RMIT

Course type

Instructor-Led

Course fee

(including 7% GST)

Non-Member Total Fee : $1,600.00
RMIT Alumni Total Fee : $1,360.00

Funding/Subsidy

UTAP Funding

DIGITAL MARKETING STRATEGY + IMPLEMENTING DIGITAL MARKETING CAMPAIGNS


Course Overview

Why Learn Digital Marketing Strategy + Campaigns

In today’s dynamic and ever-evolving digital age, it’s crucial for businesses to generate brand awareness, engage with their audience, and generate revenue in order to achieve their organisational objectives. In order to achieve these goals, marketers and businesses must learn how to develop a well-structured go-to-market plan, as well as undertake the necessary steps to successfully launch their campaigns.

Course benefits

What You'll Learn

  • Identify and articulate critical customer audiences​
  • Evaluate the fundamentals of effective SEO and SEM​
  • Identify critical components of paid and organic social media marketing​
  • Design and develop digital marketing strategies using key digital tactics and techniques​
  • Identify campaign goals, audience, and key channels for success​
  • Set up tracking and campaigns​
  • Evaluate campaign and optimise performance​
  • Find efficiencies and best practice with automation, integration, and overcome common marketing problems​

Course outline

How It Works

At RMIT Online, we have a suite of courses to provide you with the skills to tackle the world of digital marketing. Our digital marketing courses are designed to upskill you and can be taken standalone, or as complementary learning to our other courses, depending on your desired outcomes. If you’re seeking a broader understanding of marketing best practices, we recommend starting with Digital Marketing Strategy, before specialising in Implementing Digital Marketing Campaigns.

Duration

6 Weeks

Course runs

Date Time Venue Registration Closing Date Register
05-09-2022 to
17-10-2022
08.00 - 17.00 Online 22-08-2022
26-09-2022 to
07-11-2022
08.00 - 17.00 Online 12-09-2022
10-10-2022 to
21-11-2022
08.00 - 17.00 Online 26-09-2022
07-11-2022 to
19-12-2022
08.00 - 17.00 Online 24-10-2022

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers

Level 3 - New Managers

Level 4 - Managers

Level 5 - Senior Managers & Directors

Level 6 - C-Suite

Programme leader

RMIT instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $1,600.00 -
RMIT Alumni Total Fee $1,360.00 -

Learning mode: Self-paced learning


Enquiries : Patricia Lee - 62489447 / patricialee@sim.edu.sg

professional-development