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Course overview


RMIT Online Series

degree award


academic level
Course type


projected fees
Course fee

(including GST)

Non-Member Total Fee (inc. 8% gst) : $898.32
RMIT Alumni Total Fee (inc. 8% gst) : $763.57

funding subsidy


Course Overview

Why study Digital Marketing Strategy

With the rise of new digital platforms like Uber and, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

Course benefits

What you'll learn
  • Analyse key components of marketing in the digital economy
  • Identify and articulate critical customer groups
  • Evaluate fundamentals of effective SEO and SEM
  • Identify critical components of paid and organic social media marketing
  • Design and develop digital marketing strategies using key digital tactics and techniques

Course outline

How it works

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.


6 weeks

Who should attend?

(Level 2) Supervisors, Executive, & Emerging Managers     
(Level 3) New Managers     
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite

Programme leader

RMIT Instructors

Course fee

Learning mode: Self-paced learning

Enquiries : Patricia Lee - 62489447 /