What you'll learn

• Analyse key components of marketing in the digital economy
• Identify and articulate critical customer groups
• Evaluate fundamentals of effective SEO and SEM
• Identify critical components of paid and organic social media marketing
• Design and develop digital marketing strategies using key digital tactics and techniques

How it works

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.