By attending this program, participants will have acquired a practitioner’s thought process to help them methodically address the various components of a marketing mix and thus evolve a practical set of decisions which will form the marketing strategy to guide their company’s effort to protect their existing customers and win new customers.
This program helps them surface the issues and questions for which they will have to find the information and answers to. It does not provide the answers for an effective marketing strategy but rather an effective process to help them develop one.
- Aware of the thinking process and key components needed in developing a practical marketing plan
- Able to link the business unit strategy with each component of the marketing strategy
- Able to identify the relevant tools, techniques & thoughts for their marketing issues