Developing Effective Digital Marketing Strategies for Professionals


Course overview





Course type


Course fee

(including 7% GST)

Full Fee with GST : $802.50


SkillsFuture Credit

SkillsFuture Funding

Developing Effective Digital Marketing Strategies for Professionals

Course Overview

This is a practitioner-oriented masterclass that focus on the thinking processes and tools needed to develop practical digital marketing strategies and plans to build a sustainable competitive advantage for long run profitability for an organization. It involves a consolidated applications of both business and digital marketing knowledge.

By attending this program, participants will have acquired a practitioner’s thought process to help them methodically address the various components of a marketing mix and thus evolve a practical set of decisions which will form the digital marketing strategy to guide their company’s effort to protect their existing customers and gain new customers. 

The 2-day program will help learners to surface the issues they are facing and questions for which they will have to find the information and answers to. It does not provide the answers for an effective marketing strategy but rather an effective process to help them develop one that involves digital marketing processes intensively

Course benefits

·      Conduct situational analysis of the current marketing outlook

·      Create a comprehensive digital marketing plan for the organization or business

·      Craft appropriate digital media strategies for the organization or business

·      Select and optimize the relevant campaigns to meet the marketing goals

Course outline

·      Overview of Digital Marketing concept

·      Market situational analysis of current business outlook

·      Strategic Planning and formulation

·      Designing digital marketing plan for B2B/B2C business

·      Best practices of effective content creation, organic and paid campaigns

·      Measuring the ROI with applications of digital marketing metrics


2 days

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers

Programme leader

Course fee

Programme Fee Amount (including 7% GST) Remarks
Full Fee with GST $802.50 -

Programme Fees

Full Course Fee: $ 802.50 (incl of 7% GST)

Nett Fee (after funding) *:

For Employer Sponsored Participants:

SME: $ 277.50 Non-SME: $ 690.50

For Participants eligible for SkillsFuture Mid-Career Enhanced Subsidy:

40 years old and above

(Singapore Citizen only): $ 277.50

For Self Sponsored Participants:

SkillsFuture Credit is applicable for Singapore Citizens aged 25 years old and above only

Inclusive of 7% GST (GST is based on Full Course Fee)

*Terms and conditions apply

Programme Executive In Charge : Patricia Lee

Telephone Number :62489447

Email :