Course overview


Digital Tools

Course date

10-11-2022 to 11-11-2022



Course type


Course fee

(including 7% GST)

Member Total Fee : $1,498.00
Non-Member Total Fee : $1,498.00




Course Overview

This practitioner-focused masterclass covers the latest Search Engine Optimisation (SEO) strategies and tactics you can apply across your business’s digital assets and content. At the end of the training, learners will take away with them strategies they can use to conduct keywords research, perform SEO audits and manage their own SEO campaigns in order to enhance the searchability and ranking of their brand on search engines.

Course benefits

• Understand the fundamentals of Search Engine Optimisation (SEO)

• Craft effective SEO strategies

• Conduct extensive keyword research

• Optimise a website via on-page and off-page SEO

• Implement SEO campaigns and analyse campaign reports

Course outline

Through theory and hands-on practical sessions on SEO, the 2-day program will help learners better optimise their website to rank on top of the search engine results pages for highly targeted keywords. An increase in organic search traffic will benefit the business by drawing more qualified leads and converting these prospects into real customers.

• Overview of the importance of Search Engine Optimisation (SEO)

• Emerging trends and developments of SEO

• Conduct effective keywords research and competitor analysis

• Apply SEO tools and techniques on digital assets and content 

• Understand on-page and off-page SEO optimisation

• Research and analyse competitor advertising links

• Conduct SEO audit and analysis

• Monitor reports and interpret SEO data

• Interpret and analyse SEO campaign reports


2 days

Course runs

Date Time Venue Registration Closing Date Register
10-11-2022 to
09.00 - 17.00 SIM Management House 28-10-2022

Who should attend?

Level 3 - New Managers
Level 4 - Managers

Programme leader

Lead Trainer: Ms Valerie Lee

Valerie Lee is a business entrepreneur and an ACLP-certified Specialist Adult Educator amongst the accredited Adult Education Professionals. She has founded several success-ful business ventures involving the design and supply of propriety smart apparels for large corporations, leading nascent developments in IoT and AI applications to solve in-dustry pain points, and consulting for corporate clients and business owners. She is an accomplished digital marketing strategist and trainer, well sought after for her expertise, passion and business insights. 

Valerie Lee, founder of Intangibles Consultancy Pte Ltd, holds a Master of Busi-ness Administration and a first degree in Mechanical Engineering from National Universi-ty of Singapore. More recently, she was featured in the inaugural Singapore 100 Women in Tech 2020 List. 

Co-Trainer: Mr Ang Tze Wei

With more than 10 years of Industry Experience, Mr Ang Tze Wei found his interest in sharing and imparting his knowledge. He is ACLP-certified trainer for Professional Diplo-ma, Digital Marketing, eCommerce, robotics, coding courses and consultant for various IT projects. His professional experiences include computer network security research, project lead for system integration projects involving campus wide enterprise access control system, radio-frequency identification (RFID) card access system, turnstiles sys-tem and software architect for high availability 2 factor authentication servers including banks and institutions.

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $1,498.00 -
Non-Member Total Fee $1,498.00 -

·      Provide Gmail address for group project

·      Bring own laptop for class activities

Enquiries : Patricia Lee - 62489447 ,

To register for the programmes now, select the preferred programme run-dates below through the register icon.