Bachelor of Arts (Honours) Events Management

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Programme Overview

Academic Level
Academic Level

Bachelor's Degree, Single Major

Awarded by
Awarded by

University of Stirling, UK

Programme type
Programme type

Full-time & Part-time, 2 to 3 years | Part-time (not open for applications)

Campus location
Campus location

SIM Headquarters

Application Dates
Application Dates

Preparatory Course - Now till 3 Apr 2023 (for local and int'l) | Direct Entry - Now till 23 Apr 2023 (for local and int'l)

Estimated Fees (incl. GST)
Estimated Fees

(incl. GST)*

S$40,574.40 to S$43,142.40

* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: University of Stirling, UK

Singapore is recognised as a leading destination for meetings, incentives, conferences and events (MICE), ranging in scope, scale and complexity. With University of Stirling’s Events Management degree, you will learn the essentials of event planning and be professionally equipped to manage successful events in a wide range of industries and sectors globally.

  • Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions.

Prerequisite(s)

Further Studies & Career Prospects

There is a range of exciting career opportunities in events management in private, public and not-for-profit sectors. These range from consulting at large sporting events like the Olympics or Formula 1, managing and developing fund raising events for charities and local causes, to running large conference venues in Singapore and in locations throughout the world. 

Governments across the world support and promote events as a key part of their economic development strategy, therefore highly qualified, skilled individuals who have a passion for creating, developing and managing events are in an excellent position to transition into a highly rewarding and fulfilling career. 

Graduates can apply for University of Stirling’s taught postgraduate programmes. 

View the University’s postgraduate programmes

Hear from our students
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Mark Fong Kim

One of the ways to survive a COVID-19 impacted workforce, and secure long-term employability is to embrace lifelong learning. Mark Fong Kim, a graduate of the University of Stirling’s Events Management programme, is an exemplary example of how upskilling can help you outpace and adapt to the unprecedented developments that can befall your industry overnight.

Read story

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SIM is the leading private education institution in Singapore.

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University of Stirling (Stirling) is ranked 49th in the UK in The Guardian University Guide 2022

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Stirling has over 30 years of experience in delivering high- quality teaching in Singapore by subject experts.

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5-star rating for Teaching, Employability, Internationalisation and Facilities (QS World University Rankings 2023)

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Intake Dates

Aug 2023 Intake

PROGRAMME DURATION

21 Aug 2023 to 30 Jun 2025 (2  years) 
21 Aug 2023 to 30 Jun 2026 (3  years)

APPLICATION PERIOD

Preparatory Course - Now till 3 Apr 2023 (for local and int'l) 
Direct Entry - Now till 23 Apr 2023 (for local and int'l) 

Date & period is subject to change by the University.

Duration of programme: Two to three years 

Candidature:  

Year 2 – 4 years

Year 3 – 6 years

Students who did not complete the programme by the candidature period will not be entitled to any recourse or refund. 

Curriculum

Structure

  • Two semesters a year with a structured curriculum of fifteen (15) modules and a work-based project 
  • Classroom learning comprising: 
    • Activities 
    • Lab work 
    • Lectures 
    • Tutorials 
    • Workshops 
  • Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis. 
  • Average teacher-student ratio: 1:50 
  • Weekly schedule: Typically 12.00pm to 6.30pm on weekdays over two weeks per module, with breaks in between sessions, Saturday classes may occasionally be scheduled if required 
  • Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session 
  • Class timing: 8.30am / 12.00pm / 3.30pm. Held on SIM campus unless otherwise stated 
  • Minimum class size to commence: 50 students 
    If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee. 

Assessment & Attendence

  • Attendance requirement: 
    • Local students: 75% 
    • International students: 90% 
  • Assessments:
    • Continuous assessments such as:
      • Presentations
      • Tutorial exercises
    • Individual/group assignments
    • Written exams
    • Dissertation
  • The assessment schedule is subject to change by the University
  • End-of-semester main exams: December and May 
  • Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements. 

Requirements to Graduate

Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Events Management Degree. 

The degree awarded and degree certificate is the same as that awarded in the UK. 

Modules

The modules to be offered would be pre-determined by the university.

The modules listed here and on the University’s website may occasionally be subjected to change.

  • Fundamentals of Business and Management (20 credits) 
  • Fundamentals of Marketing (20 credits) 
  • Leisure Management and Consumption (20 credits) 
  • Operations Management (20 credits) 
  • Sustainable Marketing (20 credits) 
  • Global Retailing in Society OR Sports Studies – Issues and Concepts* (20 credits) 

*The module offering varies each year at the discretion of the University and SIM. 

  • Delivering Value in the Digital Age (20 credits) 
  • Developing Sustainable Events (20 credits) 
  • Digital and Experiential Marketing (20 credits) 
  • Effective Communication and External Relations for Managers (20 credits) 
  • International Business (20 credits) 
  • Managing the Consumer Experience (20 credits) 
  • Project Management (20 credits) 
  • Strategic Management (20 credits) 
  • Understanding Consumers (20 credits) 
  • Work-based Project OR Dissertation* (60 credits) 

*Students may choose either a Work-based Project or Dissertation. 

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.  

  • Students are expected to complete modules equivalent of 60 credits in the UK.  
  • The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling. 
  • Exchange semester is contingent on global conditions and travel restrictions. 


View list of modules and descriptions (PDF 470 KB)

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Admission Criteria

Accepted Entry Qualifications

Admission to Year 1 of the programme

  • GCE ‘A’ level passes; or
  • International Baccalaureate (IB) Diploma or other equivalent pre-university certificates 

Admission to Year 2 of the programme 

  • Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme 
  • Applicants with a Non-Events and/or Non-Business related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Events Management for entry into the Year 2 programme. 

All other qualifications will be evaluated on a case-by-case basis and all admission will be based on merit and is subject to the approval of the University. 

English Language Requirement

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma: 

  • Minimum C6 pass in English as First Language at GCE ‘O’ Level; or 
  • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or 
  • IELTS 6.0 overall (no band less than 5.5); or 
  • Successful completion of a recognised approved Diploma, where the language of instruction was English 

Preparatory Course in Events Management

Developed and awarded by SIM, Singapore. 

Applicants with Non-Events and/or Non-Business related local Polytechnic Diploma are required to complete and pass a three-month SIM Preparatory Course in Events Management for entry into Year 2 of the Bachelor’s programme. 

2022 intake: 23 May 2022 to 31 July 2022

  • The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling. 
    • Introduction to Events Management 
    • Introduction to Marketing 
  • University of Stirling may require students to complete a minimum of one and up to a maximum of two modules. 
  • Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components 
  • Class duration: 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required 
  • Assessments: Either by written exams, continuous assessments^ or a combination of both 
  • Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits. 
  • Minimum class size to commence: 25 students 
  • If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee. 
  • Certificate of completion: Awarded upon successfully passing the Preparatory Course in Events Management, there will not be any refund or recourse should students fail to complete the course within the course duration 

View preparatory modules and descriptions (PDF 190 KB) 

^Continuous assessments may include in-class tests, assignments, online quizzes, etc.  

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Fees & Financial Aid

Payment to SIM can be made through SIMConnect using Credit Card (Visa or Master), PayNow, eNETS, OCBC Interest-free Instalment Plan (min. S$500) and cheques.

Programme Fees

Preparatory Course in Events Management* (if applicable) 
S$695.50 per module

* Fees are inclusive of 7% GST and are payable in full before course commencement. Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024. Fees do not include textbook.

Bachelor’s Programme Fees*

Local students 

Year 1: S$8,795.40 (Not open for application)
Year 2 & 3: S$40,574.40
Total: S$49,369.80

International students

Year 1: S$9,309.00 (Not open for application)
Year 2 & 3: S$43,142.40
Total: S$52,451.40

*Fees are inclusive of 7% GST and are payable before the commencement of each semester. Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2022 intake only.

Mandatory One-time Fees

All fees inclusive of prevailing GST. 

Student Development Fee 

A one-time payment applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability.

Payable with the programme fee’s first instalment. 

S$251.45

International Student Induction Fee 

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fee’s first instalment. 

S$428.00

Application Fee 

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. 

Local applicants:

S$96.30 

International applicants:

S$481.50 (This does not include all fees related to Student's Pass application)