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Turn the beat around: Malay music takes centre stage at SIM’s music festival

29 Mar 2019

Malay music of the past and present filled the air at the SIM’s second music festival, ‘Evolusi Muzika’ (Music Evolution) on 16th February. Held on SIM campus, it featured popular local Malay artistes such as Sufi Rashid, and SIM’s very own budding singers.

This student led-event is part of the holistic education that SIM GE provides its students to inculcate skills such as leadership, communication and cross-cultural awareness. The organisers also seek to leverage the event to instill greater appreciation among millennials, on the various Malay music genres such as rock, dangdut (contemporary up-beat music originating from Indonesia), disco and jazz.


SIM-University of Stirling student, Luqman Noorhakim, taking centre stage at the festival organised by the SIM Malay Cultural and Muslim Society Club .


Local artist Sufi Rashid, winner of Academi Fantasia, Malaysia’s first music reality entertainment show, entertaining the 200 Malay music enthusiasts with
student emcees Nurul Amirah & Muhammad Hidhir.

 

SIM-UB undergraduate Nadiah Hanan shared that as the festival’s project director, she had the opportunity to take on various tasks – from budgeting to sponsorship, talent management as well as marketing. “It was definitely an eye opener for me and the skills that I learned will be useful in my studies and future work. Appreciating the music of my own culture while working alongside fellow students was amazing and made the whole experience exciting and fulfilling!”

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