14 Oct 2019
The retail, sports and events sectors are seeing disruptive changes but graduates entering these industries are encouraged not to see them as obstacles but opportunities to push the limits.
That message was delivered by Dr Lee Kwok Cheong, Senior Advisor, SIM, at the SIM-University of Stirling graduation ceremony on 3 October at the SIM Performing Arts Theatre at SIM HQ.
Citing technology as a driving force of the changes, he mentioned how businesses are now able to engage customers round the clock and will rely even more on mobile commerce to drive their retailing growth with the future adoption of 5G in Singapore. “Imagine if as a customer, you can receive real-time mobile prompts to the latest and best deals in your vicinity, wherever you are, and make purchases on the mobile with great ease…Your challenge then is to see how to personalise and streamline on and offline experiences, so as to provide extra value for your very discerning customers,” he told the graduates.
Dr Lee also reminded the graduates that competitive advantages can be easily eroded,
and events need to be rejuvenated to excite the audience.
Graduate representative Ms Kwek Xin Lin from the Sustainable Events Management programme supplemented
Dr Lee’s point that we learn more from our stumbles than our successes.
The collaboration between SIM and the University of Stirling began in 2011 with the Bachelor’s degree programme in retail marketing. Over the years, sports studies and marketing, sport business management, and sustainable events management have been added to the list of degree programmes offered under the partnership. Among the graduating cohort this year were the pioneer batches of students from the sport business management and sustainable events management programmes.
The SIM-University of Stirling graduates have much to cheer, with more than 90% graduating with Honours.